Your Content Marketing Mentor

Repurposing Content is Easy Like Turkey Leftovers

By Bonnie Chomica Repurposing Content is Easy Like Turkey Leftovers Repurposing content means to use the same content or topic but in a different format or in a different medium. Think of it like the aftermath of a big turkey dinner. Turkeys are such big birds, that after the main event you will inevitably have leftovers. That’s your chance to be creative with new turkey meals. Turkey salad, turkey wraps, turkey soup, turkey tetrazzini, turkey tacos, turkey curry. You get… Continue reading

3 Essential Tools to Enhance Your Content Writing

Content Writing Tools Content Marketing writing is, Blog posts. Social posts. Email series. Landing pages. Newsletters. Webinars. Event flyers. And more. Whew! There is a plethora of things to write, so you better get good at it. They say by reading more you become a better writer. True. Different authors, styles, and topics can influence your own style, or the style and language you need to appeal to your specific audience. Like riding a bike or playing an instrument, you… Continue reading

Business Lessons from a Broken Wrist

Business Lessons from a Broken Wrist How would your business change or need to be adjusted if you had an injury or life-altering incident? I recently broke my wrist. Although my situation was temporary I still had to make significant adjustments to my mindset, daily routines, and overall body and business care. Here’s how it unfolded. JUST STOP DOING THAT! The ‘how it happened story’ is not very exciting. I was distracted walking in my yard and took a… Continue reading

What Content Marketing Is and Why You Should Care

written by Bonnie Chomica What Content Marketing Is and Why You Should Care When people need your type of product or service, do they think of your company or are they calling the competition? Content Marketing can help make you the preferred choice. One question I asked in a recent survey was, “What do you think content marketing is?” Only about 10% gave a reasonably accurate answer, so I thought I’d answer it in this post, in case you are… Continue reading

Lessons for YOU from Social Media Camp

written by Bonnie Chomica Social Media Lessons from Camp I recently spent two days at Social Media Camp and am saturated with information. I thought I’d squeeze my brain and share my notes on Social Media 2.0, Content Planning, and Crisis Management. I had some fun, too, as you can see from the cartoon image, which was magically created by Mark Siermaczeski of Cruelty-Free Cartoons. I am, by the way, dancing in my organic garden ;) I selected my notes… Continue reading

Concrete is Exciting – a Social Media Success Story

Photo – Nanaimo Precast by Bonnie Chomica Is social media essential for your business? It depends. It depends on your goals, what you’re willing to invest in, and where your ideal clients hang out. Chances are you should be using some form of social media, even if you don’t think it’s for your particular industry. If companies aren’t being social in your industry, that’s all the more reason to delve in and stand out from the competition. Be different. Here’s… Continue reading

There’s Usually a Better Way

By Bonnie Chomica Are You On The Right Path? Often times you get so excited about launching new things in your business, you don’t always see that you could be on the wrong path. Here’s how I steered a client in the right direction, avoiding a disaster. Working with a great client in Alberta, I find myself pulled back into the technology field, where I spent so much of my marketing career. It feels comfortable, and familiar, but at the… Continue reading

Bosom Buddies Dive into Entrepreneurship [a business spotlight]

By Bonnie Chomica A Business Spotlight I am continually inspired by the ideas and innovations that come from the amazing people I meet. Recently, I had a draw at a networking event for a ‘Visibility Pack’ which entitled the winner to a feature on my blog, newsletter, and a mention to my social media tribes. This post is about the winner. Introducing ‘Bosom Buddies’ Claudette and Carola didn’t start out as entrepreneurs. Two great friends went on a road trip… Continue reading

How to Get Better Referrals with Buying Signals

Written by Bonnie Chomica Better Referrals with Buying Signals When you’re speaking to people at a networking event, you can’t expect that everybody is your ideal client, or that they are ready to buy your product or services that day, or ever. But, you never know who they know who might be looking for what you offer. Networking is a referral opportunity for you and the connections you make. You might understand what someone offers, but in order to find… Continue reading

Are Sloppy Emails Losing You Business?

Written by Bonnie Chomica Email Writing Tips Are your emails easy to read and absorb? They’re an essential part of business communications, and not always just about the content. How is your email structured, visually? Are things sloppy and cryptic, or organized and clear? People are busy, and constantly trying to keep up with their exploding inbox. If you are careless with your messages, you could be annoying your reader, and shedding an unprofessional light. Whether you’re emailing a customer,… Continue reading

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Some kind praise from some happy clients…

Loved Your Enthusiasm – Speaking Gig – 

You had great straight-forward tips with the perfect amount of content for the allotted time. I loved your enthusiasm and how you engaged the audience.”

Juhli Selby, Juhli Selby Social Media