Your Marketing Mentor

There’s Usually a Better Way

By Bonnie Chomica Are You On The Right Path? Often times you get so excited about launching new things in your business, you don’t always see that you could be on the wrong path. Here’s how I steered a client in the right direction, avoiding a disaster. Working with a great client in Alberta, I find myself pulled back into the technology field, where I spent so much of my marketing career. It feels comfortable, and familiar, but at the… Continue reading

Bosom Buddies Dive into Entrepreneurship [a business spotlight]

By Bonnie Chomica A Business Spotlight I am continually inspired by the ideas and innovations that come from the amazing people I meet. Recently, I had a draw at a networking event for a ‘Visibility Pack’ which entitled the winner to a feature on my blog, newsletter, and a mention to my social media tribes. This post is about the winner. Introducing ‘Bosom Buddies’ Claudette and Carola didn’t start out as entrepreneurs. Two great friends went on a road trip… Continue reading

How to Get Better Referrals with Buying Signals

Written by Bonnie Chomica Better Referrals with Buying Signals When you’re speaking to people at a networking event, you can’t expect that everybody is your ideal client, or that they are ready to buy your product or services that day, or ever. But, you never know who they know who might be looking for what you offer. Networking is a referral opportunity for you and the connections you make. You might understand what someone offers, but in order to find… Continue reading

Are Sloppy Emails Losing You Business?

Written by Bonnie Chomica Email Writing Tips Are your emails easy to read and absorb? They’re an essential part of business communications, and not always just about the content. How is your email structured, visually? Are things sloppy and cryptic, or organized and clear? People are busy, and constantly trying to keep up with their exploding inbox. If you are careless with your messages, you could be annoying your reader, and shedding an unprofessional light. Whether you’re emailing a customer,… Continue reading

How Clichés Can Kill Your Message

by Bonnie Chomica I’ll bet you use clichés all the time, without even thinking. They roll off our tongue, or our keyboard, because we think they portray a more colourful message. But, they may be killing your marketing message for several reasons. Cliché In The Dictionary Clichés – noun: a phrase or opinion that is overused and betrays a lack of original thought. Essentially, clichés are stale and boring, and often confuse people, rather than making your point. Why You… Continue reading

Should You Accept all Linkedin Invites?

Written by Bonnie Chomica Should you accept all Linkedin invites to connect? The short answer is probably not. You should understand your reasons for using the professional network, who is contacting you and why, and who you want to attract to connect with you. Why Are You On Linkedin? My evolution with Linkedin started while I was still in the corporate world. I saw the value of having an online profile to build my personal brand. At the time, I… Continue reading

Crucial Subject Line Tips to Get Your Emails Opened

written by Bonnie Chomica People’s inboxes are a busy place. How do you break through the clutter, and capture your readers’ attention so they’ll open YOUR email. Start with attention-grabbing Subject Lines. The following subject line tips apply to your emails, but also consider them for the titles of your articles, blog posts, newsletters, and even social media. TAP INTO EMOTION As with most marketing messages you need to appeal to people’s emotions. What is their problem, need, or desire,… Continue reading

7 Great Websites for Royalty-Free Photos

written by Bonnie Chomica   Are you stealing photos for your marketing? You have to be careful not to infringe on copyright when using someone else’s photo, image, or clipart. Don’t just grab something from Google Images, or you could get yourself into a heap of legal trouble. I’ve compiled the following list of sites where you can find images to use free of charge.   License Agreements  The sites below have varying degrees of ‘rules’. Some have none, so… Continue reading

This is All About ‘YOU’

By Bonnie Chomica, Marketing Done Write   Write like you’re having a conversation with your reader and you’ll draw them into your message. Use the words ‘you’ and ‘yours’ to make your marketing material more personal, and friendly. Focus on the reader, that one person who is looking at your poster, your website, even your trade show booth.   Use the words you and your and make your products or services more appealing and personal to the reader. They will… Continue reading

4 Essential Social Media Resources

Written by Bonnie Chomica Are you overwhelmed by the thousands of social media ‘expert’ websites? How can you find the most valuable and relevant information for you and your business?  On a daily basis, I rely on what I consider to be the four best social media resources. These are my ‘Go-To’ people. I’ve shared them here to help you weed out some of the not-so-great sites. 1. Social Media Examiner  http://www.socialmediaexaminer.com/ Michael Stelzner and his team at Social Media… Continue reading

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Some kind praise from some happy clients…

Clear and Doable Action Items – 

I attained a lot of clarity during Bonnie’s assessment. She affirmed what is working for me now, and identified what I’m missing out on. I came away with four action items that are clear and doable that will help me attract more clients. Bonnie is a wealth of knowledge, is organized, and highly professional. This was a valuable experience!

Sheila LeClerc, Sheila LeClerc Life Coaching