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How You Can Fight Procrastination With Good Habits

Published October 3, 2012 | Posted in Basic Marketing
by Bonnie Chomica We usually know what actions we need to do to move our company forward, but often have to fight procrastination to get them done. By creating clearly defined goals and good work habits you can kick procrastination in the booty. Behavior Study To Fight Procrastination Data from the 1960s says it takes 21 to 28 days to change or start a new habit. In a recent paper published in European Journal of Social Psychology there is new… Continue reading →

Customer Engagement Strategies in a Digital Economy

Published June 18, 2012 | Posted in Basic Marketing, Social Media
    Customer Engagement Strategies The new world of digital marketing revolves around customer engagement strategies. This has become more prominent with the growth of social media networks. Social marketing evolved because people started talking ‘with’ their customers instead of ‘to’ their customers. Social has benefited the customer more because they have a say in what is being ‘pitched’ to them, or how they perceive a brand, or how they want to improve their buying experience. And then there is… Continue reading →

Chris Brogan Delivers at Social Media Camp in Victoria – Part 2

Published June 14, 2012 | Posted in Authority Building, Business Writing, Content Marketing, Social Media
Chris Brogan Review – Part 2 Yesterday, I wrote about the Chris Brogan speech I heard at the Social Media Camp in Victoria. There was so much information crammed into an hour, I had to make two posts about it. This one focuses on Chris’s latest passion, email marketing. “The best social media app is your inbox.” – Chris Brogan I’ve learned a lot about this lately, so Chris is certainly not having an epiphany, but what he does do… Continue reading →

Chris Brogan Delivers at Social Media Camp – Part I

Published June 13, 2012 | Posted in Content Marketing, Social Media
Chris Brogan Speech Review – Pt 1 Last weekend, I attended the 3rd Social Media Camp in Victoria, BC, and was very excited to hear Chris Brogan as the keynote speaker. I’d been warned by others that had heard him speak that he may not deliver what you expect. So, not knowing how things would pan out, I had no expectations, but was pleasantly relieved to hear a very personal and relevant speech for the audience at hand. The room… Continue reading →

Entrepreneur Skills Start With Leadership

Published June 4, 2012 | Posted in Authority Building
Entrepreneur Skills Whether you are new to the home business game, or a seasoned veteran, the most important entrepreneur skills you need to develop are those of a leader. To be successful, you have to be seen as a leader. You have to show up as a leader. I know what you’re thinking. I work in my home. I have no employees. Why do I need to be a leader? People seek out leaders, that’s why. They like to listen… Continue reading →

Crab Fishing Tips to Catch More Customers

Published May 28, 2012 | Posted in Basic Marketing
Crab Fishing Tips My husband and I have been combing the docks, and asking anybody we meet, for the best crab fishing tips in British Columbia (BC). After going out to set our crab traps for the first time, I saw a direct co-relation to what you need to do to catch more customers in your online business. Last summer we moved to Vancouver Island, off the west coast of Canada. We live across the street from a small marina,… Continue reading →

6 Onpage SEO Magic Tricks to Get Page 1 of Google

Published May 9, 2012 | Posted in Basic Marketing, Content Marketing
  Onpage SEO – Science and Magic You can’t just write an article or blog post and just leave it. You’ve got to give it some Google juice. Get it some attention. Prepare your content in a certain way, and you’ll have a better chance of ranking on Google, and other search engines. Google is trying to provide value to their customers, and so should you. Google is looking for value and authority. You may think of their algorithms as… Continue reading →

Model Your Leader – Or, How to Guarantee Success

Published May 1, 2012 | Posted in Authority Building, Basic Marketing
  How to Guarantee Success Online Tony Robbins wrote, “Success leaves clues”. The clues are out there, like big footprints in the snow. Once you know your purpose and where you want to take your business, find a leader and copy their proven success model. Their footprints will be easy to follow once you start looking for them. Modeling a successful leader is the easiest way to achieve online success, or success in any life endeavor. Follow what they do,… Continue reading →

You’ll Kill Your Business Without a Niche Marketing Strategy

Published April 25, 2012 | Posted in Basic Marketing
Without a targeted niche marketing strategy, your business will be dead in the water. There is so much competition for people’s attention online, offline, everywhere. Everything starts looking the same, so people usually start looking at price as their deciding factor. You don’t want to sell on price. It’s a race you can’t win. Someone will always be lower. You need to provide value. You need to stand out. To do that, position yourself as an expert in a… Continue reading →

Guest Blog / Life Saving Writing Skills of an Entrepreneur

Published April 18, 2012 | Posted in Business Writing, Content Marketing
As you may know, I haven’t always been an entrepreneur. I came from a marketing and communications background in the corporate world. I used my writing skills mostly to build sales tools, brochures, and websites, things to help sales people sell. Since becoming an internet entrepreneur, I’ve been able to complement what I already know, with copywriting skills I’ve learned specifically for online marketing. The folks at the St. Paul Marketing Team recently asked me to Guest Blog on their… Continue reading →
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Success Stories Brought Business to our Door I didn’t have the time to get testimonials myself, so Bonnie’s testimonial service just made more sense. Because she is an unbiased party she was able to create a more candid discussion. Clients felt less awkward, and had the opportunity to say things they may not have mentioned to me directly. They expressed how they felt because of our belief in them, and how our support impacted their business. Used as both educational and strategic marketin…
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