Without a targeted niche marketing strategy, your business will be dead in the water. There is so much competition for people’s attention online, offline, everywhere. Everything starts looking the same, so people usually start looking at price as their deciding factor. You don’t want to sell on price. It’s a race you can’t win. Someone will always be lower. You need to provide value. You need to stand out. To do that, position yourself as an expert in a… Continue reading
As you may know, I haven’t always been an entrepreneur. I came from a marketing and communications background in the corporate world. I used my writing skills mostly to build sales tools, brochures, and websites, things to help sales people sell. Since becoming an internet entrepreneur, I’ve been able to complement what I already know, with copywriting skills I’ve learned specifically for online marketing. The folks at the St. Paul Marketing Team recently asked me to Guest Blog on their… Continue reading
To be a successful internet entrepreneur, you need to create your customer avatar for each niche you are marketing in. The concept comes from Frank Kern, master marketing ninja. Creating a single character, or avatar, of your prospective audience will help you to write better copy. You will be creating a conversation with an individual person, instead of with a mass audience where your voice will be lost. You can better identify what one person’s fears and frustrations are. Solve… Continue reading
To be successful, an Entrepreneur needs to have perseverance. You need to have a drive and desire to succeed despite the odds you might face. An entrepreneur leader continues because you are determined to, not because you are entitled to. Definition of Perseverance for an Entrepreneur I took three definitions from different dictionaries, but you can see they are all the same: 1) Steadfastness in doing something despite difficulty or delay in achieving success. 2) Steady persistence in adhering to… Continue reading
Vancouver Skyline I love being an Entrepreneur. Having my own business and working from home is incredibly fulfilling. But, every now and then, a girl’s got to get out of the house. So, I took a trip to the Big City. And it cracked open my mind. The Entrepreneur Lives on an Island I live on an island. Vancouver Island. It’s big. I’m not sure of the actual size, but it would take you 7 hours to drive from one… Continue reading
Although you may work at home, or on your own, Entrepreneurs can’t do it all by themselves. Growing your business requires teams of people. As your business explodes, you will need to outsource certain activities, like financial tasks, administrative tasks, and your marketing, so you have time to work on your core business activities. You will need a board of directors to help you continue on your personal development journey. Entrepreneurs Outsource For Results To really scale up your… Continue reading
When you think of a brand, do you usually think of logos like: Apple, McDonald’s or Nike? A brand is more than just a visual icon. It identifies your personality, image and uniqueness. It’s how you say things and how you do things. It’s how you treat your customers and how others perceive you. A home-based business needs an identity, too, and it starts with your personal brand. Before you think of developing a logo, picking colors for your… Continue reading
Some kind praise from some happy clients…
This is Brilliant! –
Thank-you! This is brilliant! This is why I needed another pair of eyes looking at my work.
Simple Effective Tips – Speaking Gig –
Bonnie shared simple, effective tips and some great laughs during her talk. I’ll be able to start using the info and secrets she shared right away in my business.
Step-by-Step, Patient and Pleasant –
Bonnie helped me navigate the somewhat overwhelming world of online marketing, with professionalism, clarity, and encouragement. Her step-by-step, patient and pleasant approach, gave me the confidence to develop new ways of promoting my business.
Loved Your Enthusiasm – Speaking Gig –
You had great straight-forward tips with the perfect amount of content for the allotted time. I loved your enthusiasm and how you engaged the audience.”
Clear and Doable Action Items –
I attained a lot of clarity during Bonnie’s assessment. She affirmed what is working for me now, and identified what I’m missing out on. I came away with four action items that are clear and doable that will help me attract more clients. Bonnie is a wealth of knowledge, is organized, and highly professional. This was a valuable experience!