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Guest Blog / Life Saving Writing Skills of an Entrepreneur

As you may know, I haven’t always been an entrepreneur. I came from a marketing and communications background in the corporate world. I used my writing skills mostly to build sales tools, brochures, and websites, things to help sales people sell. Since becoming an internet entrepreneur, I’ve been able to complement what I already know, with copywriting skills I’ve learned specifically for online marketing. The folks at the St. Paul Marketing Team recently asked me to Guest Blog on their… Continue reading

How To Create Your Customer Avatar

To be a successful internet entrepreneur, you need to create your customer avatar for each niche you are marketing in. The concept comes from Frank Kern, master marketing ninja. Creating a single character, or avatar, of your prospective audience will help you to write better copy. You will be creating a conversation with an individual person, instead of with a mass audience where your voice will be lost. You can better identify what one person’s fears and frustrations are. Solve… Continue reading

Entrepreneur Perseveres to Win the Prize

To be successful, an Entrepreneur needs to have perseverance. You need to have a drive and desire to succeed despite the odds you might face. An entrepreneur leader continues because you are determined to, not because you are entitled to. Definition of Perseverance for an Entrepreneur I took three definitions from different dictionaries, but you can see they are all the same: 1) Steadfastness in doing something despite difficulty or delay in achieving success. 2) Steady persistence in adhering to… Continue reading

Small Town Entrepreneur Visits The Big City

Vancouver Skyline I love being an Entrepreneur. Having my own business and working from home is incredibly fulfilling. But, every now and then, a girl’s got to get out of the house. So, I took a trip to the Big City. And it cracked open my mind. The Entrepreneur Lives on an Island I live on an island. Vancouver Island. It’s big. I’m not sure of the actual size, but it would take you 7 hours to drive from one… Continue reading

Entrepreneurs Have Teams, Dreams, and a Board of Directors

Although you may work at home, or on your own, Entrepreneurs can’t do it all by themselves. Growing your business requires teams of people. As your business explodes, you will need to outsource certain activities, like financial tasks, administrative tasks, and your marketing, so you have time to work on your core business activities.  You will need a board of directors to help you continue on your personal development journey. Entrepreneurs Outsource For Results To really scale up your… Continue reading

Brand Personality – You and Your Business

  When you think of a brand, do you usually think of logos like: Apple, McDonald’s or Nike? A brand is more than just a visual icon. It identifies your personality, image and uniqueness. It’s how you say things and how you do things. It’s how you treat your customers and how others perceive you. A home-based business needs an identity, too, and it starts with your personal brand. Before you think of developing a logo, picking colors for your… Continue reading

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Bonnie took them over, and made order out of my chaos. She writes and distributes all our material, and offers sound advice to keep us on track as we expand our business. I wouldn’t be able to handle any of it on my own. Bonnie gets it all done for me, so I don’t have to stress about it. <em>Brenda Hetman-Craig, Owner – 40 Knots W…<span class="close-quote"></span></em></blockquote> <div class="credit"><span class="author">40 Knots Winery - Comox</span><span class="join"></span><span class="company">Networking Nanaimo</span></div> </div> <div class="testimonials-widget-testimonial post-1563 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1563: --> <blockquote><span class="open-quote"></span><strong>Success Stories Brought Business to our Door</strong> I didn’t have the time to get testimonials myself, so Bonnie’s testimonial service just made more sense. Because she is an unbiased party she was able to create a more candid discussion. Clients felt less awkward, and had the opportunity to say things they may not have mentioned to me directly. They expressed how they felt because of our belief in them, and how our support impacted their business. Used as both educational and strategic marketin…<span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Community Futures Sun Country - Ashcroft</span></div> </div> <div class="testimonials-widget-testimonial post-1075 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1075: --> <blockquote><span class="open-quote"></span>Bonnie provided creative social media content for a recent event. She engaged and attracted new followers, and provided valuable exposure for our sponsors and speakers. She definitely contributed to our event’s success. We couldn’t have done it without her. <em>Ricia Adair – Owner, Zenith Training</em><span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Zenith Training - Parksville</span><span class="join"></span><span class="company">Zenith Training</span></div> </div> <div class="testimonials-widget-testimonial post-1074 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1074: --> <blockquote><span class="open-quote"></span>Bonnie came to our rescue by writing effective and concise content for a new area of our website. Now, our customers and prospects clearly understand what we offer, and more importantly, how we can help them. <em>Marci Andrews – Marketing Director, Zedi</em><span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Zedi Inc. - Calgary</span><span class="join"></span><span class="company">Zedi Inc.</span></div> </div> <div class="testimonials-widget-testimonial post-1072 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1072: --> <blockquote><span class="open-quote"></span>With a variety of creative and practical ideas, Bonnie helped to promote my Peak Performance workshop. She contributed to my event’s success, using a blend of online marketing strategies, and captivating media advertising.<span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Paola Lake</span><span class="join"></span><span class="company">Ph.D.</span></div> </div> <div class="testimonials-widget-testimonial post-1076 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1076: --> <blockquote><span class="open-quote"></span>Bonnie helped me navigate the somewhat overwhelming world of online marketing, with professionalism, affordability, clarity and encouragement. 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