Marketing Done For You

Basic Marketing

Business Lessons from a Broken Wrist

Business Lessons from a Broken Wrist How would your business change or need to be adjusted if you had an injury or life-altering incident? I recently broke my wrist. Although my situation was temporary I still had to make significant adjustments to my mindset, daily routines, and overall body and business care. Here’s how it unfolded. JUST STOP DOING THAT! The ‘how it happened story’ is not very exciting. I was distracted walking in my yard and took a… Continue reading

There’s Usually a Better Way

By Bonnie Chomica Are You On The Right Path? Often times you get so excited about launching new things in your business, you don’t always see that you could be on the wrong path. Here’s how I steered a client in the right direction, avoiding a disaster. Working with a great client in Alberta, I find myself pulled back into the technology field, where I spent so much of my marketing career. It feels comfortable, and familiar, but at the… Continue reading

Bosom Buddies Dive into Entrepreneurship [a business spotlight]

By Bonnie Chomica A Business Spotlight I am continually inspired by the ideas and innovations that come from the amazing people I meet. Recently, I had a draw at a networking event for a ‘Visibility Pack’ which entitled the winner to a feature on my blog, newsletter, and a mention to my social media tribes. This post is about the winner. Introducing ‘Bosom Buddies’ Claudette and Carola didn’t start out as entrepreneurs. Two great friends went on a road trip… Continue reading

How to Get Better Referrals with Buying Signals

Written by Bonnie Chomica Better Referrals with Buying Signals When you’re speaking to people at a networking event, you can’t expect that everybody is your ideal client, or that they are ready to buy your product or services that day, or ever. But, you never know who they know who might be looking for what you offer. Networking is a referral opportunity for you and the connections you make. You might understand what someone offers, but in order to find… Continue reading

7 Great Websites for Royalty-Free Photos

written by Bonnie Chomica   Are you stealing photos for your marketing? You have to be careful not to infringe on copyright when using someone else’s photo, image, or clipart. Don’t just grab something from Google Images, or you could get yourself into a heap of legal trouble. I’ve compiled the following list of sites where you can find images to use free of charge.   License Agreements  The sites below have varying degrees of ‘rules’. Some have none, so… Continue reading

This is All About ‘YOU’

By Bonnie Chomica, Marketing Done Write   Write like you’re having a conversation with your reader and you’ll draw them into your message. Use the words ‘you’ and ‘yours’ to make your marketing material more personal, and friendly. Focus on the reader, that one person who is looking at your poster, your website, even your trade show booth.   Use the words you and your and make your products or services more appealing and personal to the reader. They will… Continue reading

4 Essential Social Media Resources

Written by Bonnie Chomica Are you overwhelmed by the thousands of social media ‘expert’ websites? How can you find the most valuable and relevant information for you and your business?  On a daily basis, I rely on what I consider to be the four best social media resources. These are my ‘Go-To’ people. I’ve shared them here to help you weed out some of the not-so-great sites. 1. Social Media Examiner Michael Stelzner and his team at Social Media… Continue reading

Ensure an ROI When You Exhibit at Tradeshows

Written by: Bonnie Chomica Once you’ve paid for your exhibit space, you can’t assume that people will just magically appear in your booth. You need a solid communications plan to optimize your exhibiting efforts, before and after the show, to ensure a return on your tradeshow investment.  You shouldn’t rely on the tradeshow promoter to get people to your booth. Their job is to attract a broad audience to cover the variety of exhibitors for the whole show. Your job… Continue reading

A Pig, a Chicken, and a Rabbit Walk Into a Bar

Written by Bonnie Chomica At the Coombs Country Fair this weekend, I revisited my childhood memories of the 4H club I had belonged to in Manitoba. I recalled that it was my first foray into personal development, but of course at 10 years old, I didn’t know it at the time. The 4H Club is a youth group that gives you valuable life skills and experiences based on your interests whether it’s photography, drama, healthy living, or caring for livestock. Their… Continue reading

Social Media Camp 2013 with Mari, Tyrell and C.C.

Written by Bonnie Chomica Social Media Camp is not just about Tweeps geeking out. There is definitely some of that, but really, it’s about marketing your business and how to engage your customers – the foundations for building your success. Social Media Camp 2013 in Victoria, once again had a stellar line up of keynote speakers and workshops. This was my second conference, and I’ve already got the third on my calendar. Social Media Camp 2014 is May 1-3 (you… Continue reading

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Her step-by-step, patient and pleasant approach, gave me the confidence to develop new ways of promoting my business. <em>Bonnie Evoy – Owner, The Q</em><span class="close-quote"></span></blockquote> <div class="credit"><span class="author">The Q Yoga Studio - Qualicum Beach</span><span class="join"></span><span class="company">The Q</span></div> </div> <div class="testimonials-widget-testimonial post-1073 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1073: --> <blockquote><span class="open-quote"></span><strong>Bonnie made order out of my chaos</strong> When we took over the winery, I was overwhelmed with how to manage our social media, newsletter, and so many other online things. Bonnie took them over, and made order out of my chaos. She writes and distributes all our material, and offers sound advice to keep us on track as we expand our business. I wouldn’t be able to handle any of it on my own. Bonnie gets it all done for me, so I don’t have to stress about it. <em>Brenda Hetman-Craig, Owner – 40 Knots W…<span class="close-quote"></span></em></blockquote> <div class="credit"><span class="author">40 Knots Winery - Comox</span><span class="join"></span><span class="company">Networking Nanaimo</span></div> </div> <div class="testimonials-widget-testimonial post-1074 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1074: --> <blockquote><span class="open-quote"></span>Bonnie came to our rescue by writing effective and concise content for a new area of our website. Now, our customers and prospects clearly understand what we offer, and more importantly, how we can help them. <em>Marci Andrews – Marketing Director, Zedi</em><span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Zedi Inc. - Calgary</span><span class="join"></span><span class="company">Zedi Inc.</span></div> </div> <div class="testimonials-widget-testimonial post-1072 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1072: --> <blockquote><span class="open-quote"></span>With a variety of creative and practical ideas, Bonnie helped to promote my Peak Performance workshop. She contributed to my event’s success, using a blend of online marketing strategies, and captivating media advertising.<span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Paola Lake</span><span class="join"></span><span class="company">Ph.D.</span></div> </div> <div class="testimonials-widget-testimonial post-1075 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1075: --> <blockquote><span class="open-quote"></span>Bonnie provided creative social media content for a recent event. She engaged and attracted new followers, and provided valuable exposure for our sponsors and speakers. She definitely contributed to our event’s success. We couldn’t have done it without her. <em>Ricia Adair – Owner, Zenith Training</em><span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Zenith Training - Parksville</span><span class="join"></span><span class="company">Zenith Training</span></div> </div> <div class="testimonials-widget-testimonial post-1563 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1563: --> <blockquote><span class="open-quote"></span><strong>Success Stories Brought Business to our Door</strong> I didn’t have the time to get testimonials myself, so Bonnie’s testimonial service just made more sense. Because she is an unbiased party she was able to create a more candid discussion. Clients felt less awkward, and had the opportunity to say things they may not have mentioned to me directly. They expressed how they felt because of our belief in them, and how our support impacted their business. Used as both educational and strategic marketin…<span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Community Futures Sun Country - Ashcroft</span></div> </div> </div> </div> </div> </div> </div> <footer class="footer"> <div class="footer-inner"><div class="content-layout"> <div class="content-layout-row"> <div class="layout-cell layout-cell-size2"> <div class="center-wrapper"><div class="center-inner"><div class="widget widget widget_nav_menu footer-text" id="nav_menu-4" ><div class="widget-content"><div class="menu-footer-menu-container"><ul id="menu-footer-menu" class="menu"><li id="menu-item-1096" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-1096"><a href="">Home</a></li> <li id="menu-item-1149" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1149"><a href="">About</a></li> <li id="menu-item-1097" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-1097"><a href="">Blog</a></li> <li id="menu-item-1153" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1153"><a href="">Services</a></li> <li id="menu-item-1151" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1151"><a href="">Speaking</a></li> <li id="menu-item-1150" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1150"><a href="">Contact</a></li> <li id="menu-item-1152" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1152"><a href="">Privacy Policy</a></li> </ul></div></div></div><div class="widget widget widget_nav_menu footer-text" id="nav_menu-5" ><div class="widget-content"><div class="menu-categories-container"><ul id="menu-categories-1" class="menu"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1104"><a href="">Credibility Building</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category current-menu-item menu-item-1101"><a href="">Basic Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1102"><a href="">Content Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1245"><a href="">Email Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1105"><a href="">Social Media</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1103"><a href="">Business Writing</a></li> </ul></div></div></div></div></div><div class="clearfix"> </div> </div> <div class="layout-cell layout-cell-size2"> <div class="center-wrapper"><div class="center-inner"><div class="widget widget widget_text footer-text" id="text-19" ><div class="widget-content"> <div class="textwidget"><div style="float: left; padding: 0 10px; display:inline;"><a href="" class="twitter-share-button" data-url="" >Tweet</a> <br /> <a href="" class="twitter-follow-button" data-show-count="false" data-show-screen-name="false">Follow @BChomica</a> </div> <div class="fb-like" style="float:left; padding: 0 10px; display:inline;" data-href="" data-width="96" data-layout="box_count" data-action="like" data-show-faces="false" data-share="true"></div> <div style="float:left; padding: 0 10px; display:inline;" > <div class="g-plusone" data-size="tall" data-href=""></div></div></div> </div></div></div></div><div class="clearfix"> </div> </div> </div> </div> <div class="footer-text"> <p>Copyright © 2011-2018. 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