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Basic Marketing

Customer Engagement Strategies in a Digital Economy

    Customer Engagement Strategies The new world of digital marketing revolves around customer engagement strategies. This has become more prominent with the growth of social media networks. Social marketing evolved because people started talking ‘with’ their customers instead of ‘to’ their customers. Social has benefited the customer more because they have a say in what is being ‘pitched’ to them, or how they perceive a brand, or how they want to improve their buying experience. And then there is… Continue reading

Crab Fishing Tips to Catch More Customers

Crab Fishing Tips My husband and I have been combing the docks, and asking anybody we meet, for the best crab fishing tips in British Columbia (BC). After going out to set our crab traps for the first time, I saw a direct co-relation to what you need to do to catch more customers in your online business. Last summer we moved to Vancouver Island, off the west coast of Canada. We live across the street from a small marina,… Continue reading

6 Onpage SEO Magic Tricks to Get Page 1 of Google

  Onpage SEO – Science and Magic You can’t just write an article or blog post and just leave it. You’ve got to give it some Google juice. Get it some attention. Prepare your content in a certain way, and you’ll have a better chance of ranking on Google, and other search engines. Google is trying to provide value to their customers, and so should you. Google is looking for value and authority. You may think of their algorithms as… Continue reading

Model Your Leader – Or, How to Guarantee Success

  How to Guarantee Success Online Tony Robbins wrote, “Success leaves clues”. The clues are out there, like big footprints in the snow. Once you know your purpose and where you want to take your business, find a leader and copy their proven success model. Their footprints will be easy to follow once you start looking for them. Modeling a successful leader is the easiest way to achieve online success, or success in any life endeavor. Follow what they do,… Continue reading

You’ll Kill Your Business Without a Niche Marketing Strategy

Without a targeted niche marketing strategy, your business will be dead in the water. There is so much competition for people’s attention online, offline, everywhere. Everything starts looking the same, so people usually start looking at price as their deciding factor. You don’t want to sell on price. It’s a race you can’t win. Someone will always be lower. You need to provide value. You need to stand out. To do that, position yourself as an expert in a… Continue reading

How To Create Your Customer Avatar

To be a successful internet entrepreneur, you need to create your customer avatar for each niche you are marketing in. The concept comes from Frank Kern, master marketing ninja. Creating a single character, or avatar, of your prospective audience will help you to write better copy. You will be creating a conversation with an individual person, instead of with a mass audience where your voice will be lost. You can better identify what one person’s fears and frustrations are. Solve… Continue reading

Brand Personality – You and Your Business

  When you think of a brand, do you usually think of logos like: Apple, McDonald’s or Nike? A brand is more than just a visual icon. It identifies your personality, image and uniqueness. It’s how you say things and how you do things. It’s how you treat your customers and how others perceive you. A home-based business needs an identity, too, and it starts with your personal brand. Before you think of developing a logo, picking colors for your… Continue reading

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Some kind praise from some happy clients…
Bonnie helped me navigate the somewhat overwhelming world of online marketing, with professionalism, affordability, clarity and encouragement. Her step-by-step, patient and pleasant approach, gave me the confidence to develop new ways of promoting my business. Bonnie Evoy – Owner, The Q
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