Marketing Done For You

Business Writing

Are Sloppy Emails Losing You Business?

Written by Bonnie Chomica Email Writing Tips Are your emails easy to read and absorb? They’re an essential part of business communications, and not always just about the content. How is your email structured, visually? Are things sloppy and cryptic, or organized and clear? People are busy, and constantly trying to keep up with their exploding inbox. If you are careless with your messages, you could be annoying your reader, and shedding an unprofessional light. Whether you’re emailing a customer,… Continue reading

How Clichés Can Kill Your Message

by Bonnie Chomica I’ll bet you use clichés all the time, without even thinking. They roll off our tongue, or our keyboard, because we think they portray a more colourful message. But, they may be killing your marketing message for several reasons. Cliché In The Dictionary Clichés – noun: a phrase or opinion that is overused and betrays a lack of original thought. Essentially, clichés are stale and boring, and often confuse people, rather than making your point. Why You… Continue reading

This is All About ‘YOU’

By Bonnie Chomica, Marketing Done Write   Write like you’re having a conversation with your reader and you’ll draw them into your message. Use the words ‘you’ and ‘yours’ to make your marketing material more personal, and friendly. Focus on the reader, that one person who is looking at your poster, your website, even your trade show booth.   Use the words you and your and make your products or services more appealing and personal to the reader. They will… Continue reading

7 Easy Topics to Blog About in 2013

I’m really excited about 2013 as Content Marketing continues to be on the rise. The need to provide quality content to people seeking help and solutions should be every business’s marketing focus. The old school of trying to rank with keywords and meta tags is clearly going the way of the dodo bird, or Google Pandas and Penguins. Tell stories about how people can get results, and stop just pushing your products. People are tired of sales pitches. It’s spammy.… Continue reading

Chris Brogan Delivers at Social Media Camp in Victoria – Part 2

Chris Brogan Review – Part 2 Yesterday, I wrote about the Chris Brogan speech I heard at the Social Media Camp in Victoria. There was so much information crammed into an hour, I had to make two posts about it. This one focuses on Chris’s latest passion, email marketing. “The best social media app is your inbox.” – Chris Brogan I’ve learned a lot about this lately, so Chris is certainly not having an epiphany, but what he does do… Continue reading

Guest Blog / Life Saving Writing Skills of an Entrepreneur

As you may know, I haven’t always been an entrepreneur. I came from a marketing and communications background in the corporate world. I used my writing skills mostly to build sales tools, brochures, and websites, things to help sales people sell. Since becoming an internet entrepreneur, I’ve been able to complement what I already know, with copywriting skills I’ve learned specifically for online marketing. The folks at the St. Paul Marketing Team recently asked me to Guest Blog on their… Continue reading

How To Create Your Customer Avatar

To be a successful internet entrepreneur, you need to create your customer avatar for each niche you are marketing in. The concept comes from Frank Kern, master marketing ninja. Creating a single character, or avatar, of your prospective audience will help you to write better copy. You will be creating a conversation with an individual person, instead of with a mass audience where your voice will be lost. You can better identify what one person’s fears and frustrations are. Solve… Continue reading

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Some kind praise from some happy clients…
With a variety of creative and practical ideas, Bonnie helped to promote my Peak Performance workshop. She contributed to my event’s success, using a blend of online marketing strategies, and captivating media advertising.
Paola LakePh.D.