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Are Sloppy Emails Losing You Business?

Written by Bonnie Chomica Email Writing Tips Are your emails easy to read and absorb? They’re an essential part of business communications, and not always just about the content. How is your email structured, visually? Are things sloppy and cryptic, or organized and clear? People are busy, and constantly trying to keep up with their exploding inbox. If you are careless with your messages, you could be annoying your reader, and shedding an unprofessional light. Whether you’re emailing a customer,… Continue reading

How Clichés Can Kill Your Message

by Bonnie Chomica I’ll bet you use clichés all the time, without even thinking. They roll off our tongue, or our keyboard, because we think they portray a more colourful message. But, they may be killing your marketing message for several reasons. Cliché In The Dictionary Clichés – noun: a phrase or opinion that is overused and betrays a lack of original thought. Essentially, clichés are stale and boring, and often confuse people, rather than making your point. Why You… Continue reading

This is All About ‘YOU’

By Bonnie Chomica, Marketing Done Write   Write like you’re having a conversation with your reader and you’ll draw them into your message. Use the words ‘you’ and ‘yours’ to make your marketing material more personal, and friendly. Focus on the reader, that one person who is looking at your poster, your website, even your trade show booth.   Use the words you and your and make your products or services more appealing and personal to the reader. They will… Continue reading

7 Easy Topics to Blog About in 2013

I’m really excited about 2013 as Content Marketing continues to be on the rise. The need to provide quality content to people seeking help and solutions should be every business’s marketing focus. The old school of trying to rank with keywords and meta tags is clearly going the way of the dodo bird, or Google Pandas and Penguins. Tell stories about how people can get results, and stop just pushing your products. People are tired of sales pitches. It’s spammy.… Continue reading

Chris Brogan Delivers at Social Media Camp in Victoria – Part 2

Chris Brogan Review – Part 2 Yesterday, I wrote about the Chris Brogan speech I heard at the Social Media Camp in Victoria. There was so much information crammed into an hour, I had to make two posts about it. This one focuses on Chris’s latest passion, email marketing. “The best social media app is your inbox.” – Chris Brogan I’ve learned a lot about this lately, so Chris is certainly not having an epiphany, but what he does do… Continue reading

Guest Blog / Life Saving Writing Skills of an Entrepreneur

As you may know, I haven’t always been an entrepreneur. I came from a marketing and communications background in the corporate world. I used my writing skills mostly to build sales tools, brochures, and websites, things to help sales people sell. Since becoming an internet entrepreneur, I’ve been able to complement what I already know, with copywriting skills I’ve learned specifically for online marketing. The folks at the St. Paul Marketing Team recently asked me to Guest Blog on their… Continue reading

How To Create Your Customer Avatar

To be a successful internet entrepreneur, you need to create your customer avatar for each niche you are marketing in. The concept comes from Frank Kern, master marketing ninja. Creating a single character, or avatar, of your prospective audience will help you to write better copy. You will be creating a conversation with an individual person, instead of with a mass audience where your voice will be lost. You can better identify what one person’s fears and frustrations are. Solve… Continue reading

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She contributed to my event’s success, using a blend of online marketing strategies, and captivating media advertising.<span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Paola Lake</span><span class="join"></span><span class="company">Ph.D.</span></div> </div> <div class="testimonials-widget-testimonial post-1075 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1075: --> <blockquote><span class="open-quote"></span>Bonnie provided creative social media content for a recent event. She engaged and attracted new followers, and provided valuable exposure for our sponsors and speakers. She definitely contributed to our event’s success. We couldn’t have done it without her. <em>Ricia Adair – Owner, Zenith Training</em><span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Zenith Training - Parksville</span><span class="join"></span><span class="company">Zenith Training</span></div> </div> <div class="testimonials-widget-testimonial post-1074 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1074: --> <blockquote><span class="open-quote"></span>Bonnie came to our rescue by writing effective and concise content for a new area of our website. Now, our customers and prospects clearly understand what we offer, and more importantly, how we can help them. <em>Marci Andrews – Marketing Director, Zedi</em><span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Zedi Inc. - Calgary</span><span class="join"></span><span class="company">Zedi Inc.</span></div> </div> <div class="testimonials-widget-testimonial post-1563 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1563: --> <blockquote><span class="open-quote"></span><strong>Success Stories Brought Business to our Door</strong> I didn’t have the time to get testimonials myself, so Bonnie’s testimonial service just made more sense. Because she is an unbiased party she was able to create a more candid discussion. Clients felt less awkward, and had the opportunity to say things they may not have mentioned to me directly. They expressed how they felt because of our belief in them, and how our support impacted their business. Used as both educational and strategic marketin…<span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Community Futures Sun Country - Ashcroft</span></div> </div> <div class="testimonials-widget-testimonial post-1073 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1073: --> <blockquote><span class="open-quote"></span><strong>Bonnie made order out of my chaos</strong> When we took over the winery, I was overwhelmed with how to manage our social media, newsletter, and so many other online things. Bonnie took them over, and made order out of my chaos. She writes and distributes all our material, and offers sound advice to keep us on track as we expand our business. I wouldn’t be able to handle any of it on my own. Bonnie gets it all done for me, so I don’t have to stress about it. <em>Brenda Hetman-Craig, Owner – 40 Knots W…<span class="close-quote"></span></em></blockquote> <div class="credit"><span class="author">40 Knots Winery - Comox</span><span class="join"></span><span class="company">Networking Nanaimo</span></div> </div> <div class="testimonials-widget-testimonial post-1076 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1076: --> <blockquote><span class="open-quote"></span>Bonnie helped me navigate the somewhat overwhelming world of online marketing, with professionalism, affordability, clarity and encouragement. Her step-by-step, patient and pleasant approach, gave me the confidence to develop new ways of promoting my business. <em>Bonnie Evoy – Owner, The Q</em><span class="close-quote"></span></blockquote> <div class="credit"><span class="author">The Q Yoga Studio - Qualicum Beach</span><span class="join"></span><span class="company">The Q</span></div> </div> </div> </div> </div> </div> </div> <footer class="footer"> <div class="footer-inner"><div class="content-layout"> <div class="content-layout-row"> <div class="layout-cell layout-cell-size2"> <div class="center-wrapper"><div class="center-inner"><div class="widget widget widget_nav_menu footer-text" id="nav_menu-4" ><div class="widget-content"><div class="menu-footer-menu-container"><ul id="menu-footer-menu" class="menu"><li id="menu-item-1096" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-1096"><a href="http://marketingdonewrite.ca/">Home</a></li> <li id="menu-item-1149" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1149"><a href="http://marketingdonewrite.ca/about/">About</a></li> <li id="menu-item-1097" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-1097"><a href="http://marketingdonewrite.ca/blog/">Blog</a></li> <li id="menu-item-1153" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1153"><a href="http://marketingdonewrite.ca/services/">Services</a></li> <li id="menu-item-1151" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1151"><a href="http://marketingdonewrite.ca/events/">Speaking</a></li> <li id="menu-item-1150" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1150"><a href="http://marketingdonewrite.ca/contact/">Contact</a></li> <li id="menu-item-1152" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1152"><a href="http://marketingdonewrite.ca/privacy-policy/">Privacy Policy</a></li> </ul></div></div></div><div class="widget widget widget_nav_menu footer-text" id="nav_menu-5" ><div class="widget-content"><div class="menu-categories-container"><ul id="menu-categories-1" class="menu"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1104"><a href="http://marketingdonewrite.ca/category/authority-building/">Credibility Building</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1101"><a href="http://marketingdonewrite.ca/category/basic-marketing/">Basic Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1102"><a href="http://marketingdonewrite.ca/category/content-marketing/">Content Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1245"><a href="http://marketingdonewrite.ca/category/email-marketing-2/">Email Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1105"><a href="http://marketingdonewrite.ca/category/social-media/">Social Media</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category current-menu-item menu-item-1103"><a href="http://marketingdonewrite.ca/category/businesswriting/">Business Writing</a></li> </ul></div></div></div></div></div><div class="clearfix"> </div> </div> <div class="layout-cell layout-cell-size2"> <div class="center-wrapper"><div class="center-inner"><div class="widget widget widget_text footer-text" id="text-19" ><div class="widget-content"> <div class="textwidget"><div style="float: left; padding: 0 10px; display:inline;"><a href="https://twitter.com/share" class="twitter-share-button" data-url="http://marketingdonewrite.ca/" >Tweet</a> <br /> <a href="https://twitter.com/BChomica" class="twitter-follow-button" data-show-count="false" data-show-screen-name="false">Follow @BChomica</a> </div> <div class="fb-like" style="float:left; padding: 0 10px; display:inline;" data-href="https://www.facebook.com/MarketingDoneWrite" data-width="96" data-layout="box_count" data-action="like" data-show-faces="false" data-share="true"></div> <div style="float:left; padding: 0 10px; display:inline;" > <div class="g-plusone" data-size="tall" data-href="http://marketingdonewrite.ca/"></div></div></div> </div></div></div></div><div class="clearfix"> </div> </div> </div> </div> <div class="footer-text"> <p>Copyright © 2011-2017. 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