Marketing Done For You

Content Marketing

What Content Marketing Is and Why You Should Care

written by Bonnie Chomica What Content Marketing Is and Why You Should Care When people need your type of product or service, do they think of your company or are they calling the competition? Content Marketing can help make you the preferred choice. One question I asked in a recent survey was, “What do you think content marketing is?” Only about 10% gave a reasonably accurate answer, so I thought I’d answer it in this post, in case you are… Continue reading

Lessons for YOU from Social Media Camp

written by Bonnie Chomica Social Media Lessons from Camp I recently spent two days at Social Media Camp and am saturated with information. I thought I’d squeeze my brain and share my notes on Social Media 2.0, Content Planning, and Crisis Management. I had some fun, too, as you can see from the cartoon image, which was magically created by Mark Siermaczeski of Cruelty-Free Cartoons. I am, by the way, dancing in my organic garden ;) I selected my notes… Continue reading

Concrete is Exciting – a Social Media Success Story

Photo – Nanaimo Precast by Bonnie Chomica Is social media essential for your business? It depends. It depends on your goals, what you’re willing to invest in, and where your ideal clients hang out. Chances are you should be using some form of social media, even if you don’t think it’s for your particular industry. If companies aren’t being social in your industry, that’s all the more reason to delve in and stand out from the competition. Be different. Here’s… Continue reading

Bosom Buddies Dive into Entrepreneurship [a business spotlight]

By Bonnie Chomica A Business Spotlight I am continually inspired by the ideas and innovations that come from the amazing people I meet. Recently, I had a draw at a networking event for a ‘Visibility Pack’ which entitled the winner to a feature on my blog, newsletter, and a mention to my social media tribes. This post is about the winner. Introducing ‘Bosom Buddies’ Claudette and Carola didn’t start out as entrepreneurs. Two great friends went on a road trip… Continue reading

How Clichés Can Kill Your Message

by Bonnie Chomica I’ll bet you use clichés all the time, without even thinking. They roll off our tongue, or our keyboard, because we think they portray a more colourful message. But, they may be killing your marketing message for several reasons. Cliché In The Dictionary Clichés – noun: a phrase or opinion that is overused and betrays a lack of original thought. Essentially, clichés are stale and boring, and often confuse people, rather than making your point. Why You… Continue reading

Crucial Subject Line Tips to Get Your Emails Opened

written by Bonnie Chomica People’s inboxes are a busy place. How do you break through the clutter, and capture your readers’ attention so they’ll open YOUR email. Start with attention-grabbing Subject Lines. The following subject line tips apply to your emails, but also consider them for the titles of your articles, blog posts, newsletters, and even social media. TAP INTO EMOTION        As with most marketing messages you need to appeal to people’s emotions. What is their problem, need, or desire,… Continue reading

7 Great Websites for Royalty-Free Photos

written by Bonnie Chomica   Are you stealing photos for your marketing? You have to be careful not to infringe on copyright when using someone else’s photo, image, or clipart. Don’t just grab something from Google Images, or you could get yourself into a heap of legal trouble. I’ve compiled the following list of sites where you can find images to use free of charge.   License Agreements  The sites below have varying degrees of ‘rules’. Some have none, so… Continue reading

4 Essential Social Media Resources

Written by Bonnie Chomica Are you overwhelmed by the thousands of social media ‘expert’ websites? How can you find the most valuable and relevant information for you and your business?  On a daily basis, I rely on what I consider to be the four best social media resources. These are my ‘Go-To’ people. I’ve shared them here to help you weed out some of the not-so-great sites. 1. Social Media Examiner  http://www.socialmediaexaminer.com/ Michael Stelzner and his team at Social Media… Continue reading

Social Media Camp 2013 with Mari, Tyrell and C.C.

Written by Bonnie Chomica Social Media Camp is not just about Tweeps geeking out. There is definitely some of that, but really, it’s about marketing your business and how to engage your customers – the foundations for building your success. Social Media Camp 2013 in Victoria, once again had a stellar line up of keynote speakers and workshops. This was my second conference, and I’ve already got the third on my calendar. Social Media Camp 2014 is May 1-3 (you… Continue reading

7 Easy Topics to Blog About in 2013

I’m really excited about 2013 as Content Marketing continues to be on the rise. The need to provide quality content to people seeking help and solutions should be every business’s marketing focus. The old school of trying to rank with keywords and meta tags is clearly going the way of the dodo bird, or Google Pandas and Penguins. Tell stories about how people can get results, and stop just pushing your products. People are tired of sales pitches. It’s spammy.… Continue reading

Grab Your Free Download!

"10 Writing Tips to Attract More Clients"

Facebook

Get regular bite-size news bits to learn
how to boost your business online!

Attract More Business
by Building Your Credibility

Contact Me Today!
Share Buttons
Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Pin on PinterestShare on RedditShare on StumbleUponShare on TumblrDigg thisShare on LinkedIn
Some kind praise from some happy clients…</div> </div><div class="blockcontent"><!-- Simple Share Buttons Adder (7.3.10) simplesharebuttons.com --><div class="ssba ssba-wrap"><div style="text-align:left"><a data-site="email" class="ssba_email_share" href="mailto:?subject=7%20Easy%20Topics%20to%20Blog%20About%20in%202013&body=%20http://marketingdonewrite.ca/category/content-marketing/"><img src="http://marketingdonewrite.ca/wp-content/plugins/simple-share-buttons-adder/buttons/simple/email.png" title="Email" class="ssba ssba-img" alt="Email this to someone" /></a><a data-site="" class="ssba_facebook_share" href="http://www.facebook.com/sharer.php?u=http://marketingdonewrite.ca/category/content-marketing/" target="_blank" ><img src="http://marketingdonewrite.ca/wp-content/plugins/simple-share-buttons-adder/buttons/simple/facebook.png" title="Facebook" class="ssba ssba-img" alt="Share on Facebook" /></a><a data-site="" class="ssba_twitter_share" href="http://twitter.com/share?url=http://marketingdonewrite.ca/category/content-marketing/&text=7%20Easy%20Topics%20to%20Blog%20About%20in%202013%20" target="_blank" ><img src="http://marketingdonewrite.ca/wp-content/plugins/simple-share-buttons-adder/buttons/simple/twitter.png" title="Twitter" class="ssba ssba-img" alt="Tweet about this on Twitter" /></a><a data-site="" class="ssba_google_share" href="https://plus.google.com/share?url=http://marketingdonewrite.ca/category/content-marketing/" target="_blank" ><img src="http://marketingdonewrite.ca/wp-content/plugins/simple-share-buttons-adder/buttons/simple/google.png" title="Google+" class="ssba ssba-img" alt="Share on Google+" /></a><a data-site='pinterest' class='ssba_pinterest_share' href='javascript:void((function()%7Bvar%20e=document.createElement('script');e.setAttribute('type','text/javascript');e.setAttribute('charset','UTF-8');e.setAttribute('src','//assets.pinterest.com/js/pinmarklet.js?r='+Math.random()*99999999);document.body.appendChild(e)%7D)());'><img src="http://marketingdonewrite.ca/wp-content/plugins/simple-share-buttons-adder/buttons/simple/pinterest.png" title="Pinterest" class="ssba ssba-img" alt="Pin on Pinterest" /></a><a data-site="reddit" class="ssba_reddit_share" href="http://reddit.com/submit?url=http://marketingdonewrite.ca/category/content-marketing/&title=7 Easy Topics to Blog About in 2013" target="_blank" ><img src="http://marketingdonewrite.ca/wp-content/plugins/simple-share-buttons-adder/buttons/simple/reddit.png" title="Reddit" class="ssba ssba-img" alt="Share on Reddit" /></a><a data-site="stumbleupon" class="ssba_stumbleupon_share ssba_share_link" href="http://www.stumbleupon.com/submit?url=http://marketingdonewrite.ca/category/content-marketing/&title=7%20Easy%20Topics%20to%20Blog%20About%20in%202013" target="_blank" ><img src="http://marketingdonewrite.ca/wp-content/plugins/simple-share-buttons-adder/buttons/simple/stumbleupon.png" title="StumbleUpon" class="ssba ssba-img" alt="Share on StumbleUpon" /></a><a data-site="tumblr" class="ssba_tumblr_share" href="http://www.tumblr.com/share/link?url=http://marketingdonewrite.ca/category/content-marketing/" target="_blank" ><img src="http://marketingdonewrite.ca/wp-content/plugins/simple-share-buttons-adder/buttons/simple/tumblr.png" title="tumblr" class="ssba ssba-img" alt="Share on Tumblr" /></a><a data-site="digg" class="ssba_diggit_share ssba_share_link" href="http://www.digg.com/submit?url=http://marketingdonewrite.ca/category/content-marketing/" target="_blank" ><img src="http://marketingdonewrite.ca/wp-content/plugins/simple-share-buttons-adder/buttons/simple/diggit.png" title="Digg" class="ssba ssba-img" alt="Digg this" /></a><a data-site="linkedin" class="ssba_linkedin_share ssba_share_link" href="http://www.linkedin.com/shareArticle?mini=true&url=http://marketingdonewrite.ca/category/content-marketing/" target="_blank" ><img src="http://marketingdonewrite.ca/wp-content/plugins/simple-share-buttons-adder/buttons/simple/linkedin.png" title="LinkedIn" class="ssba ssba-img" alt="Share on LinkedIn" /></a></div></div><div class="testimonials-widget-testimonials testimonials-widget-testimonials3"> <div class="testimonials-widget-testimonial post-1075 testimonials-widget type-testimonials-widget status-publish" style=""> <!-- testimonials-widget-testimonials:1075: --> <blockquote><span class="open-quote"></span>Bonnie provided creative social media content for a recent event. She engaged and attracted new followers, and provided valuable exposure for our sponsors and speakers. She definitely contributed to our event’s success. We couldn’t have done it without her. <em>Ricia Adair – Owner, Zenith Training</em><span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Zenith Training - Parksville</span><span class="join"></span><span class="company">Zenith Training</span></div> </div> <div class="testimonials-widget-testimonial post-1074 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1074: --> <blockquote><span class="open-quote"></span>Bonnie came to our rescue by writing effective and concise content for a new area of our website. Now, our customers and prospects clearly understand what we offer, and more importantly, how we can help them. <em>Marci Andrews – Marketing Director, Zedi</em><span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Zedi Inc. - Calgary</span><span class="join"></span><span class="company">Zedi Inc.</span></div> </div> <div class="testimonials-widget-testimonial post-1563 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1563: --> <blockquote><span class="open-quote"></span><strong>Success Stories Brought Business to our Door</strong> I didn’t have the time to get testimonials myself, so Bonnie’s testimonial service just made more sense. Because she is an unbiased party she was able to create a more candid discussion. Clients felt less awkward, and had the opportunity to say things they may not have mentioned to me directly. They expressed how they felt because of our belief in them, and how our support impacted their business. Used as both educational and strategic marketin…<span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Community Futures Sun Country - Ashcroft</span></div> </div> <div class="testimonials-widget-testimonial post-1076 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1076: --> <blockquote><span class="open-quote"></span>Bonnie helped me navigate the somewhat overwhelming world of online marketing, with professionalism, affordability, clarity and encouragement. Her step-by-step, patient and pleasant approach, gave me the confidence to develop new ways of promoting my business. <em>Bonnie Evoy – Owner, The Q</em><span class="close-quote"></span></blockquote> <div class="credit"><span class="author">The Q Yoga Studio - Qualicum Beach</span><span class="join"></span><span class="company">The Q</span></div> </div> <div class="testimonials-widget-testimonial post-1072 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1072: --> <blockquote><span class="open-quote"></span>With a variety of creative and practical ideas, Bonnie helped to promote my Peak Performance workshop. She contributed to my event’s success, using a blend of online marketing strategies, and captivating media advertising.<span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Paola Lake</span><span class="join"></span><span class="company">Ph.D.</span></div> </div> <div class="testimonials-widget-testimonial post-1073 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1073: --> <blockquote><span class="open-quote"></span><strong>Bonnie made order out of my chaos</strong> When we took over the winery, I was overwhelmed with how to manage our social media, newsletter, and so many other online things. Bonnie took them over, and made order out of my chaos. She writes and distributes all our material, and offers sound advice to keep us on track as we expand our business. I wouldn’t be able to handle any of it on my own. Bonnie gets it all done for me, so I don’t have to stress about it. <em>Brenda Hetman-Craig, Owner – 40 Knots W…<span class="close-quote"></span></em></blockquote> <div class="credit"><span class="author">40 Knots Winery - Comox</span><span class="join"></span><span class="company">Networking Nanaimo</span></div> </div> </div> </div> </div> </div> </div> <footer class="footer"> <div class="footer-inner"><div class="content-layout"> <div class="content-layout-row"> <div class="layout-cell layout-cell-size2"> <div class="center-wrapper"><div class="center-inner"><div class="widget widget widget_nav_menu footer-text" id="nav_menu-4" ><div class="widget-content"><div class="menu-footer-menu-container"><ul id="menu-footer-menu" class="menu"><li id="menu-item-1096" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-1096"><a href="http://marketingdonewrite.ca/">Home</a></li> <li id="menu-item-1149" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1149"><a href="http://marketingdonewrite.ca/about/">About</a></li> <li id="menu-item-1097" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-1097"><a href="http://marketingdonewrite.ca/blog/">Blog</a></li> <li id="menu-item-1153" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1153"><a href="http://marketingdonewrite.ca/services/">Services</a></li> <li id="menu-item-1151" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1151"><a href="http://marketingdonewrite.ca/events/">Speaking</a></li> <li id="menu-item-1150" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1150"><a href="http://marketingdonewrite.ca/contact/">Contact</a></li> <li id="menu-item-1152" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1152"><a href="http://marketingdonewrite.ca/privacy-policy/">Privacy Policy</a></li> </ul></div></div></div><div class="widget widget widget_nav_menu footer-text" id="nav_menu-5" ><div class="widget-content"><div class="menu-categories-container"><ul id="menu-categories-1" class="menu"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1104"><a href="http://marketingdonewrite.ca/category/authority-building/">Credibility Building</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1101"><a href="http://marketingdonewrite.ca/category/basic-marketing/">Basic Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category current-menu-item menu-item-1102"><a href="http://marketingdonewrite.ca/category/content-marketing/">Content Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1245"><a href="http://marketingdonewrite.ca/category/email-marketing-2/">Email Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1105"><a href="http://marketingdonewrite.ca/category/social-media/">Social Media</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1103"><a href="http://marketingdonewrite.ca/category/businesswriting/">Business Writing</a></li> </ul></div></div></div></div></div><div class="clearfix"> </div> </div> <div class="layout-cell layout-cell-size2"> <div class="center-wrapper"><div class="center-inner"><div class="widget widget widget_text footer-text" id="text-19" ><div class="widget-content"> <div class="textwidget"><div style="float: left; padding: 0 10px; display:inline;"><a href="https://twitter.com/share" class="twitter-share-button" data-url="http://marketingdonewrite.ca/" >Tweet</a> <br /> <a href="https://twitter.com/BChomica" class="twitter-follow-button" data-show-count="false" data-show-screen-name="false">Follow @BChomica</a> </div> <div class="fb-like" style="float:left; padding: 0 10px; display:inline;" data-href="https://www.facebook.com/MarketingDoneWrite" data-width="96" data-layout="box_count" data-action="like" data-show-faces="false" data-share="true"></div> <div style="float:left; padding: 0 10px; display:inline;" > <div class="g-plusone" data-size="tall" data-href="http://marketingdonewrite.ca/"></div></div></div> </div></div></div></div><div class="clearfix"> </div> </div> </div> </div> <div class="footer-text"> <p>Copyright © 2011-2018. All Rights Reserved.</p><p class="page-footer"> <span id="footnote-links">Designed by <a href="http://crystalfyredesign.com/" target="_blank">CrystalFyre Design</a>.</span> </p> </div> </div> </footer> </div> <div id="wp-footer"> <!-- No script for Juiz Last Tweet Widget :) --> <link rel='stylesheet' id='simple-share-buttons-adder-ssba-css' href='http://marketingdonewrite.ca/wp-content/plugins/simple-share-buttons-adder/css/ssba.css?ver=4.8.5' type='text/css' media='all' /> <style id='simple-share-buttons-adder-ssba-inline-css' type='text/css'> .ssba { } .ssba img { width: 32px !important; padding: 6px; border: 0; box-shadow: none !important; display: inline !important; vertical-align: middle; box-sizing: unset; } .ssba .fb-save { padding: 6px; line-height: 27px; } .ssba, .ssba a { text-decoration:none; background: none; font-size: 20px; font-weight: normal; } </style> <script type='text/javascript'> /* <![CDATA[ */ var wpcf7 = {"apiSettings":{"root":"http:\/\/marketingdonewrite.ca\/wp-json\/contact-form-7\/v1","namespace":"contact-form-7\/v1"},"recaptcha":{"messages":{"empty":"Please verify that you are not a robot."}}}; /* ]]> */ </script> <script type='text/javascript' src='http://marketingdonewrite.ca/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.9.1'></script> <script type='text/javascript' src='http://marketingdonewrite.ca/wp-content/plugins/simple-share-buttons-adder/js/ssba.js?ver=4.8.5'></script> <script type='text/javascript'> Main.boot( [] ); </script> <script type='text/javascript' src='http://marketingdonewrite.ca/wp-includes/js/wp-embed.min.js?ver=4.8.5'></script> <script type='text/javascript' src='//marketingdonewrite.ca/wp-content/plugins/testimonials-widget/includes/libraries/bxslider-4/dist/jquery.bxslider.min.js?ver=4.1.2'></script> <script type="text/javascript"> var tw_3 = null; jQuery(document).ready(function() { tw_3 = jQuery('.testimonials-widget-testimonials3').bxSlider({ adaptiveHeight: true, auto: true, autoHover: true, controls: false, mode: 'fade', pager: false, pause: 20000, video: false, slideMargin: 2, slideWidth: 0 }); }); </script> <!-- 72 queries. 1.071 seconds. --> <div id="fb-root"></div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1&appId=1412687228972984"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));</script> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');</script> <script type="text/javascript"> (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/platform.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); </script> </div> </body> </html>