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Ensure an ROI When You Exhibit at Tradeshows

Written by: Bonnie Chomica Once you’ve paid for your exhibit space, you can’t assume that people will just magically appear in your booth. You need a solid communications plan to optimize your exhibiting efforts, before and after the show, to ensure a return on your tradeshow investment.  You shouldn’t rely on the tradeshow promoter to get people to your booth. Their job is to attract a broad audience to cover the variety of exhibitors for the whole show. Your job… Continue reading

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