Your Marketing Mentor

Goblins, Football, and Pumpkin Pie

written by Bonnie Chomica Easy Tips for Seasonal Content Fall and the end of the year can be a hugely busy time for business promotion. Do you find it hard to think of promotional or content ideas to get your name out there? The fourth quarter is full of holidays and calendar events that should give you plenty of ideas to be creative, fill your email and social feeds, and bring people closer to a sale. Here are just a… Continue reading

The Case for Email vs Social Media

written by Bonnie Chomica The Case for Email vs Social Media Are you tired of posting on social media and not getting any leads? It’s so frustrating trying to keep up with all the changes in order to be effective. And let’s face it, people are getting suspicious about privacy and bot spam and just plain saturation. What if there was a better way to engage and get better results? Email marketing to the rescue! The tried and true platform… Continue reading

Your Very Own Facebook Secret

written by Bonnie Chomica Your Very Own Facebook Secret! Do you feel hesitant sometimes to try certain things on your Facebook Page? You’re not sure what it will do or look like. It all just makes you nervous. Facebook can be fun and interesting, and it can also be intimidating and frustrating. To help you feel more confident to maximize your Facebook Page skills, I have a terrific idea for you. THE SECRET FACEBOOK PAGE Create a new separate Facebook… Continue reading

Your Help Could Earn You a Prepaid Visa Card

Bonnie Conducting Surveys written by Bonnie Chomica Your Help Could Earn You a Prepaid Visa Card I hope you can help me. If you do, you might win a prepaid Visa Card. Here’s how. I’m curious… Does marketing drive you nuts? Do you sometimes feel like you are going in circles? Every business owner I know struggles in some way with their marketing. So, you are not alone. Maybe you lack knowledge or skills, have technical challenges, or you don’t… Continue reading

Swipe Files Won’t Get You a Jail Term

written by Bonnie Chomica Swipe Files – No jail time Swipe Files Won’t Get You a Jail Term Let’s admit it. It’s hard to be a creative genius, ALL the time. Most days, it’s tough to come up with new ideas to create content, or promotional material. Do you need inspiration to get you started, to nurture your creative juices? A terrific tool to help stir up those juices is something called a Swipe File. I am all for marketing… Continue reading

How Blogging Can Improve Your Business

Blogging is the key to Content Marketing Success written by Bonnie Chomica How Blogging Can Improve Your Business To succeed with content marketing, blogging is your most powerful tool. Learn how blogging can improve your business with these easy tips on how to go about it. Blogs are used to show what you know in a way that helps people to find some kind of solution or answer. They can position you as the authority on a topic or in… Continue reading

Repurposing Content is Easy Like Turkey Leftovers

By Bonnie Chomica Repurposing Content is Easy Like Turkey Leftovers Repurposing content means to use the same content or topic but in a different format or in a different medium. Think of it like the aftermath of a big turkey dinner. Turkeys are such big birds, that after the main event you will inevitably have leftovers. That’s your chance to be creative with new turkey meals. Turkey salad, turkey wraps, turkey soup, turkey tetrazzini, turkey tacos, turkey curry. You get… Continue reading

3 Essential Tools to Enhance Your Content Writing

Content Writing Tools Content Marketing writing is, Blog posts. Social posts. Email series. Landing pages. Newsletters. Webinars. Event flyers. And more. Whew! There is a plethora of things to write, so you better get good at it. They say by reading more you become a better writer. True. Different authors, styles, and topics can influence your own style, or the style and language you need to appeal to your specific audience. Like riding a bike or playing an instrument, you… Continue reading

Business Lessons from a Broken Wrist

Business Lessons from a Broken Wrist How would your business change or need to be adjusted if you had an injury or life-altering incident? I recently broke my wrist. Although my situation was temporary I still had to make significant adjustments to my mindset, daily routines, and overall body and business care. Here’s how it unfolded. JUST STOP DOING THAT! The ‘how it happened story’ is not very exciting. I was distracted walking in my yard and took a… Continue reading

What Content Marketing Is and Why You Should Care

written by Bonnie Chomica What Content Marketing Is and Why You Should Care When people need your type of product or service, do they think of your company or are they calling the competition? Content Marketing can help make you the preferred choice. One question I asked in a recent survey was, “What do you think content marketing is?” Only about 10% gave a reasonably accurate answer, so I thought I’d answer it in this post, in case you are… Continue reading
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Some kind praise from some happy clients…

Bonnie made order out of my chaos – 

When we took over the winery, I was overwhelmed with how to manage our social media, newsletter, and so many other things. Bonnie made order out of my chaos. She offered sound advice to keep us on track as we expanded our business, so I didn’t have to stress about it.

 
Brenda Hetman-Craig, 40 Knots Winery