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Crucial Subject Line Tips to Get Your Emails Opened

Published April 14, 2015 | Posted in Content Marketing, Email Marketing, Social Media

written by Bonnie Chomica People’s inboxes are a busy place. How do you break through the clutter, and capture your readers’ attention so they’ll open YOUR email. Start with attention-grabbing Subject Lines. The following subject line tips apply to your emails, but also consider them for the titles of your articles, blog posts, newsletters, and even social media. TAP INTO EMOTION As with most marketing messages you need to appeal to people’s emotions. What is their problem, need, or desire,… Continue reading →

7 Great Websites for Royalty-Free Photos

Published January 14, 2015 | Posted in Basic Marketing, Content Marketing

written by Bonnie Chomica Are you stealing photos for your marketing? You have to be careful not to infringe on copyright when using someone else’s photo, image, or clipart. Don’t just grab something from Google Images, or you could get yourself into a heap of legal trouble. I’ve compiled the following list of sites where you can find images to use free of charge. License Agreements The sites below have varying degrees of ‘rules’. Some have none, so… Continue reading →

This is All About ‘YOU’

Published August 12, 2014 | Posted in Basic Marketing, Business Writing

By Bonnie Chomica, Marketing Done Write Write like you’re having a conversation with your reader and you’ll draw them into your message. Use the words ‘you’ and ‘yours’ to make your marketing material more personal, and friendly. Focus on the reader, that one person who is looking at your poster, your website, even your trade show booth. Use the words you and your and make your products or services more appealing and personal to the reader. They will… Continue reading →

4 Essential Social Media Resources

Published May 15, 2014 | Posted in Basic Marketing, Content Marketing, Email Marketing, Social Media

Written by Bonnie Chomica Are you overwhelmed by the thousands of social media ‘expert’ websites? How can you find the most valuable and relevant information for you and your business? On a daily basis, I rely on what I consider to be the four best social media resources. These are my ‘Go-To’ people. I’ve shared them here to help you weed out some of the not-so-great sites. 1. Social Media Examiner http://www.socialmediaexaminer.com/ Michael Stelzner and his team at Social Media… Continue reading →

Are You a Spammer? – New Canadian Anti-Spam Legislation

Published April 29, 2014 | Posted in Email Marketing

Written by Bonnie Chomica Do you like receiving email spam? Of course, not. Then make sure you are not sending spam. The new Canadian Anti Spam Legislation is being approved in July of this year, and you’ll want to make sure you comply with the rules, to avoid hefty million dollar fines. I’ve compiled a list of the basic things you need to know and things you can do right away. Here goes. What is CASL? The Canadian Anti Spam… Continue reading →

How to Ensure an ROI When You Exhibit at Tradeshows

Published April 15, 2014 | Posted in Basic Marketing

Written by: Bonnie Chomica Once you’ve paid for your exhibit space, you can’t assume that people will just magically appear in your booth. You need a solid communications plan to optimize your exhibiting efforts, before and after the show, to ensure a return on your tradeshow investment. You shouldn’t rely on the tradeshow promoter to get people to your booth. Their job is to attract a broad audience to cover the variety of exhibitors for the whole show. Your job… Continue reading →

A Pig, a Chicken, and a Rabbit Walk Into a Bar

Published August 13, 2013 | Posted in Authority Building, Basic Marketing

Written by Bonnie Chomica At the Coombs Country Fair this weekend, I revisited my childhood memories of the 4H club I had belonged to in Manitoba. I recalled that it was my first foray into personal development, but of course at 10 years old, I didn’t know it at the time. The 4H Club is a youth group that gives you valuable life skills and experiences based on your interests whether it’s photography, drama, healthy living, or caring for livestock. Their… Continue reading →

Social Media Camp 2013 with Mari, Tyrell and C.C.

Published May 16, 2013 | Posted in Authority Building, Basic Marketing, Content Marketing, Social Media

Written by Bonnie Chomica Social Media Camp is not just about Tweeps geeking out. There is definitely some of that, but really, it’s about marketing your business and how to engage your customers – the foundations for building your success. Social Media Camp 2013 in Victoria, once again had a stellar line up of keynote speakers and workshops. This was my second conference, and I’ve already got the third on my calendar. Social Media Camp 2014 is May 1-3 (you… Continue reading →

How to Use Linkedin for Your Business

Published April 29, 2013 | Posted in Authority Building, Social Media

Written by Bonnie Chomica Did you put your resume up on Linkedin and forget about it? Yet, you hope it brings you that dream job, dream client, or fame and fortune? That’s not likely to happen. Just like any social media platform, you’ve got to work it, Baby. Here are some reasons why you should revisit Linkedin and some tips on how to make it work better for you and your business. Reasons to Use Linkedin for Business On… Continue reading →

How To Not Break Your Leg with Social Media

Published January 27, 2013 | Posted in Social Media

Are you still afraid of social media? You cannot get physically hurt by diving in, so what’s holding you back? Social media can be the most effective way to build your network, your brand, and your business. If you are new to social marketing, don’t panic. Everybody was a rookie once, and nobody broke their leg by trying. The key is to focus on just a couple of platforms or networks, and then expand after you get more familiar with… Continue reading →

Your Marketing Mentor

This is All About ‘YOU’

How to Ensure an ROI When You Exhibit at Tradeshows

A Pig, a Chicken, and a Rabbit Walk Into a Bar

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Some kind praise from some happy clients…

This is Brilliant! –

Thank-you! This is brilliant! This is why I needed another pair of eyes looking at my work.

Simple Effective Tips – Speaking Gig –

Bonnie shared simple, effective tips and some great laughs during her talk. I’ll be able to start using the info and secrets she shared right away in my business.

Loved Your Enthusiasm – Speaking Gig –

You had great straight-forward tips with the perfect amount of content for the allotted time. I loved your enthusiasm and how you engaged the audience.”

Step-by-Step, Patient and Pleasant –

Bonnie helped me navigate the somewhat overwhelming world of online marketing, with professionalism, clarity, and encouragement. Her step-by-step, patient and pleasant approach, gave me the confidence to develop new ways of promoting my business.

Clear and Doable Action Items –