Your Content Marketing Mentor

How to Ensure an ROI When You Exhibit at Tradeshows

Published April 15, 2014 | Posted in Basic Marketing
Written by: Bonnie Chomica Once you’ve paid for your exhibit space, you can’t assume that people will just magically appear in your booth. You need a solid communications plan to optimize your exhibiting efforts, before and after the show, to ensure a return on your tradeshow investment. You shouldn’t rely on the tradeshow promoter to get people to your booth. Their job is to attract a broad audience to cover the variety of exhibitors for the whole show. Your job… Continue reading →

A Pig, a Chicken, and a Rabbit Walk Into a Bar

Published August 13, 2013 | Posted in Authority Building, Basic Marketing
Written by Bonnie Chomica At the Coombs Country Fair this weekend, I revisited my childhood memories of the 4H club I had belonged to in Manitoba. I recalled that it was my first foray into personal development, but of course at 10 years old, I didn’t know it at the time. The 4H Club is a youth group that gives you valuable life skills and experiences based on your interests whether it’s photography, drama, healthy living, or caring for livestock. Their… Continue reading →

Social Media Camp 2013 with Mari, Tyrell and C.C.

Published May 16, 2013 | Posted in Authority Building, Basic Marketing, Content Marketing, Social Media
Written by Bonnie Chomica Social Media Camp is not just about Tweeps geeking out. There is definitely some of that, but really, it’s about marketing your business and how to engage your customers – the foundations for building your success. Social Media Camp 2013 in Victoria, once again had a stellar line up of keynote speakers and workshops. This was my second conference, and I’ve already got the third on my calendar. Social Media Camp 2014 is May 1-3 (you… Continue reading →

How to Use Linkedin for Your Business

Published April 29, 2013 | Posted in Authority Building, Social Media
Written by Bonnie Chomica Did you put your resume up on Linkedin and forget about it? Yet, you hope it brings you that dream job, dream client, or fame and fortune? That’s not likely to happen. Just like any social media platform, you’ve got to work it, Baby. Here are some reasons why you should revisit Linkedin and some tips on how to make it work better for you and your business. Reasons to Use Linkedin for Business On… Continue reading →

How To Not Break Your Leg with Social Media

Published January 27, 2013 | Posted in Social Media
Are you still afraid of social media? You cannot get physically hurt by diving in, so what’s holding you back? Social media can be the most effective way to build your network, your brand, and your business. If you are new to social marketing, don’t panic. Everybody was a rookie once, and nobody broke their leg by trying. The key is to focus on just a couple of platforms or networks, and then expand after you get more familiar with… Continue reading →

7 Easy Topics to Blog About in 2013

Published January 4, 2013 | Posted in Business Writing, Content Marketing
I’m really excited about 2013 as Content Marketing continues to be on the rise. The need to provide quality content to people seeking help and solutions should be every business’s marketing focus. The old school of trying to rank with keywords and meta tags is clearly going the way of the dodo bird, or Google Pandas and Penguins. Tell stories about how people can get results, and stop just pushing your products. People are tired of sales pitches. It’s spammy.… Continue reading →

How You Can Fight Procrastination With Good Habits

Published October 3, 2012 | Posted in Basic Marketing
by Bonnie Chomica We usually know what actions we need to do to move our company forward, but often have to fight procrastination to get them done. By creating clearly defined goals and good work habits you can kick procrastination in the booty. Behavior Study To Fight Procrastination Data from the 1960s says it takes 21 to 28 days to change or start a new habit. In a recent paper published in European Journal of Social Psychology there is new… Continue reading →

Customer Engagement Strategies in a Digital Economy

Published June 18, 2012 | Posted in Basic Marketing, Social Media
    Customer Engagement Strategies The new world of digital marketing revolves around customer engagement strategies. This has become more prominent with the growth of social media networks. Social marketing evolved because people started talking ‘with’ their customers instead of ‘to’ their customers. Social has benefited the customer more because they have a say in what is being ‘pitched’ to them, or how they perceive a brand, or how they want to improve their buying experience. And then there is… Continue reading →

Chris Brogan Delivers at Social Media Camp in Victoria – Part 2

Published June 14, 2012 | Posted in Authority Building, Business Writing, Content Marketing, Social Media
Chris Brogan Review – Part 2 Yesterday, I wrote about the Chris Brogan speech I heard at the Social Media Camp in Victoria. There was so much information crammed into an hour, I had to make two posts about it. This one focuses on Chris’s latest passion, email marketing. “The best social media app is your inbox.” – Chris Brogan I’ve learned a lot about this lately, so Chris is certainly not having an epiphany, but what he does do… Continue reading →

Chris Brogan Delivers at Social Media Camp – Part I

Published June 13, 2012 | Posted in Content Marketing, Social Media
Chris Brogan Speech Review – Pt 1 Last weekend, I attended the 3rd Social Media Camp in Victoria, BC, and was very excited to hear Chris Brogan as the keynote speaker. I’d been warned by others that had heard him speak that he may not deliver what you expect. So, not knowing how things would pan out, I had no expectations, but was pleasantly relieved to hear a very personal and relevant speech for the audience at hand. The room… Continue reading →
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Some kind praise from some happy clients…

Bonnie made order out of my chaos – 

When we took over the winery, I was overwhelmed with how to manage our social media, newsletter, and so many other things. Bonnie made order out of my chaos. She offered sound advice to keep us on track as we expanded our business, so I didn’t have to stress about it.

 
Brenda Hetman-Craig, 40 Knots Winery