Your Content Marketing Mentor

Crab Fishing Tips to Catch More Customers

Crab Fishing Tips My husband and I have been combing the docks, and asking anybody we meet, for the best crab fishing tips in British Columbia (BC). After going out to set our crab traps for the first time, I saw a direct co-relation to what you need to do to catch more customers in your online business. Last summer we moved to Vancouver Island, off the west coast of Canada. We live across the street from a small marina,… Continue reading

6 Onpage SEO Magic Tricks to Get Page 1 of Google

  Onpage SEO – Science and Magic You can’t just write an article or blog post and just leave it. You’ve got to give it some Google juice. Get it some attention. Prepare your content in a certain way, and you’ll have a better chance of ranking on Google, and other search engines. Google is trying to provide value to their customers, and so should you. Google is looking for value and authority. You may think of their algorithms as… Continue reading

Model Your Leader – Or, How to Guarantee Success

  How to Guarantee Success Online Tony Robbins wrote, “Success leaves clues”. The clues are out there, like big footprints in the snow. Once you know your purpose and where you want to take your business, find a leader and copy their proven success model. Their footprints will be easy to follow once you start looking for them. Modeling a successful leader is the easiest way to achieve online success, or success in any life endeavor. Follow what they do,… Continue reading

You’ll Kill Your Business Without a Niche Marketing Strategy

Without a targeted niche marketing strategy, your business will be dead in the water. There is so much competition for people’s attention online, offline, everywhere. Everything starts looking the same, so people usually start looking at price as their deciding factor. You don’t want to sell on price. It’s a race you can’t win. Someone will always be lower. You need to provide value. You need to stand out. To do that, position yourself as an expert in a… Continue reading

Guest Blog / Life Saving Writing Skills of an Entrepreneur

As you may know, I haven’t always been an entrepreneur. I came from a marketing and communications background in the corporate world. I used my writing skills mostly to build sales tools, brochures, and websites, things to help sales people sell. Since becoming an internet entrepreneur, I’ve been able to complement what I already know, with copywriting skills I’ve learned specifically for online marketing. The folks at the St. Paul Marketing Team recently asked me to Guest Blog on their… Continue reading

How To Create Your Customer Avatar

To be a successful internet entrepreneur, you need to create your customer avatar for each niche you are marketing in. The concept comes from Frank Kern, master marketing ninja. Creating a single character, or avatar, of your prospective audience will help you to write better copy. You will be creating a conversation with an individual person, instead of with a mass audience where your voice will be lost. You can better identify what one person’s fears and frustrations are. Solve… Continue reading

Entrepreneur Perseveres to Win the Prize

To be successful, an Entrepreneur needs to have perseverance. You need to have a drive and desire to succeed despite the odds you might face. An entrepreneur leader continues because you are determined to, not because you are entitled to. Definition of Perseverance for an Entrepreneur I took three definitions from different dictionaries, but you can see they are all the same: 1) Steadfastness in doing something despite difficulty or delay in achieving success. 2) Steady persistence in adhering to… Continue reading

Small Town Entrepreneur Visits The Big City

Vancouver Skyline I love being an Entrepreneur. Having my own business and working from home is incredibly fulfilling. But, every now and then, a girl’s got to get out of the house. So, I took a trip to the Big City. And it cracked open my mind. The Entrepreneur Lives on an Island I live on an island. Vancouver Island. It’s big. I’m not sure of the actual size, but it would take you 7 hours to drive from one… Continue reading

Entrepreneurs Have Teams, Dreams, and a Board of Directors

Although you may work at home, or on your own, Entrepreneurs can’t do it all by themselves. Growing your business requires teams of people. As your business explodes, you will need to outsource certain activities, like financial tasks, administrative tasks, and your marketing, so you have time to work on your core business activities.  You will need a board of directors to help you continue on your personal development journey. Entrepreneurs Outsource For Results To really scale up your… Continue reading

Brand Personality – You and Your Business

  When you think of a brand, do you usually think of logos like: Apple, McDonald’s or Nike? A brand is more than just a visual icon. It identifies your personality, image and uniqueness. It’s how you say things and how you do things. It’s how you treat your customers and how others perceive you. A home-based business needs an identity, too, and it starts with your personal brand. Before you think of developing a logo, picking colors for your… Continue reading

Shopping Cart

Your cart is empty

Facebook

Attract More Business
by Building Your Credibility

Contact Me Today!

Some kind praise from some happy clients…

This is Brilliant! – 

Thank-you! This is brilliant! This is why I needed another pair of eyes looking at my work.

Jan Moore, Work on Your Own Terms