Your Marketing Mentor
How to Ensure an ROI When You Exhibit at Tradeshows
Written by: Bonnie Chomica
Once you’ve paid for your exhibit space, you can’t assume that people will just magically appear in your booth. You need a solid communications plan to optimize your exhibiting efforts, before and after the show, to ensure a return on your tradeshow investment.
You shouldn’t rely on the tradeshow promoter to get people to your booth. Their job is to attract a broad audience to cover the variety of exhibitors for the whole show. Your job… Continue reading
A Pig, a Chicken, and a Rabbit Walk Into a Bar
Written by Bonnie Chomica
At the Coombs Country Fair this weekend, I revisited my childhood memories of the 4H club I had belonged to in Manitoba. I recalled that it was my first foray into personal development, but of course at 10 years old, I didn’t know it at the time.
The 4H Club is a youth group that gives you valuable life skills and experiences based on your interests whether it’s photography, drama, healthy living, or caring for livestock.
Their… Continue reading
Social Media Camp 2013 with Mari, Tyrell and C.C.
Written by Bonnie Chomica
Social Media Camp is not just about Tweeps geeking out. There is definitely some of that, but really, it’s about marketing your business and how to engage your customers – the foundations for building your success.
Social Media Camp 2013 in Victoria, once again had a stellar line up of keynote speakers and workshops. This was my second conference, and I’ve already got the third on my calendar. Social Media Camp 2014 is May 1-3 (you… Continue reading
How You Can Fight Procrastination With Good Habits
by Bonnie Chomica
We usually know what actions we need to do to move our company forward, but often have to fight procrastination to get them done. By creating clearly defined goals and good work habits you can kick procrastination in the booty.
Behavior Study To Fight Procrastination
Data from the 1960s says it takes 21 to 28 days to change or start a new habit. In a recent paper published in European Journal of Social Psychology there is new… Continue reading
Customer Engagement Strategies in a Digital Economy
Customer Engagement Strategies
The new world of digital marketing revolves around customer engagement strategies. This has become more prominent with the growth of social media networks. Social marketing evolved because people started talking ‘with’ their customers instead of ‘to’ their customers.
Social has benefited the customer more because they have a say in what is being ‘pitched’ to them, or how they perceive a brand, or how they want to improve their buying experience.
And then there is… Continue reading
Crab Fishing Tips to Catch More Customers
Crab Fishing Tips
My husband and I have been combing the docks, and asking anybody we meet, for the best crab fishing tips in British Columbia (BC). After going out to set our crab traps for the first time, I saw a direct co-relation to what you need to do to catch more customers in your online business.
Last summer we moved to Vancouver Island, off the west coast of Canada. We live across the street from a small marina,… Continue reading
6 Onpage SEO Magic Tricks to Get Page 1 of Google
Onpage SEO – Science and Magic
You can’t just write an article or blog post and just leave it. You’ve got to give it some Google juice. Get it some attention. Prepare your content in a certain way, and you’ll have a better chance of ranking on Google, and other search engines.
Google is trying to provide value to their customers, and so should you. Google is looking for value and authority. You may think of their algorithms as… Continue reading
Model Your Leader – Or, How to Guarantee Success
How to Guarantee Success Online
Tony Robbins wrote, “Success leaves clues”. The clues are out there, like big footprints in the snow. Once you know your purpose and where you want to take your business, find a leader and copy their proven success model. Their footprints will be easy to follow once you start looking for them.
Modeling a successful leader is the easiest way to achieve online success, or success in any life endeavor. Follow what they do,… Continue reading
You’ll Kill Your Business Without a Niche Marketing Strategy
Without a targeted niche marketing strategy, your business will be dead in the water. There is so much competition for people’s attention online, offline, everywhere. Everything starts looking the same, so people usually start looking at price as their deciding factor.
You don’t want to sell on price. It’s a race you can’t win. Someone will always be lower.
You need to provide value.
You need to stand out.
To do that, position yourself as an expert in a… Continue reading
How To Create Your Customer Avatar
To be a successful internet entrepreneur, you need to create your customer avatar for each niche you are marketing in. The concept comes from Frank Kern, master marketing ninja.
Creating a single character, or avatar, of your prospective audience will help you to write better copy. You will be creating a conversation with an individual person, instead of with a mass audience where your voice will be lost.
You can better identify what one person’s fears and frustrations are. Solve… Continue reading