Your Marketing Mentor

Basic Marketing

You’ll Kill Your Business Without a Niche Marketing Strategy

Without a targeted niche marketing strategy, your business will be dead in the water. There is so much competition for people’s attention online, offline, everywhere. Everything starts looking the same, so people usually start looking at price as their deciding factor. You don’t want to sell on price. It’s a race you can’t win. Someone will always be lower. You need to provide value. You need to stand out. To do that, position yourself as an expert in a… Continue reading

How To Create Your Customer Avatar

To be a successful internet entrepreneur, you need to create your customer avatar for each niche you are marketing in. The concept comes from Frank Kern, master marketing ninja. Creating a single character, or avatar, of your prospective audience will help you to write better copy. You will be creating a conversation with an individual person, instead of with a mass audience where your voice will be lost. You can better identify what one person’s fears and frustrations are. Solve… Continue reading

Brand Personality – You and Your Business

  When you think of a brand, do you usually think of logos like: Apple, McDonald’s or Nike? A brand is more than just a visual icon. It identifies your personality, image and uniqueness. It’s how you say things and how you do things. It’s how you treat your customers and how others perceive you. A home-based business needs an identity, too, and it starts with your personal brand. Before you think of developing a logo, picking colors for your… Continue reading
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Some kind praise from some happy clients…

Clear and Doable Action Items – 

I attained a lot of clarity during Bonnie’s assessment. She affirmed what is working for me now, and identified what I’m missing out on. I came away with four action items that are clear and doable that will help me attract more clients. Bonnie is a wealth of knowledge, is organized, and highly professional. This was a valuable experience!

Sheila LeClerc, Sheila LeClerc Life Coaching