written by Bonnie Chomica Swipe Files – No jail time Swipe Files Won’t Get You a Jail Term Let’s admit it. It’s hard to be a creative genius, ALL the time. Most days, it’s tough to come up with new ideas to create content, or promotional material. Do you need inspiration to get you started, to nurture your creative juices? A terrific tool to help stir up those juices is something called a Swipe File. I am all for marketing… Continue reading
Content Writing Tools Content Marketing writing is, Blog posts. Social posts. Email series. Landing pages. Newsletters. Webinars. Event flyers. And more. Whew! There is a plethora of things to write, so you better get good at it. They say by reading more you become a better writer. True. Different authors, styles, and topics can influence your own style, or the style and language you need to appeal to your specific audience. Like riding a bike or playing an instrument, you… Continue reading
Written by Bonnie Chomica Email Writing Tips Are your emails easy to read and absorb? They’re an essential part of business communications, and not always just about the content. How is your email structured, visually? Are things sloppy and cryptic, or organized and clear? People are busy, and constantly trying to keep up with their exploding inbox. If you are careless with your messages, you could be annoying your reader, and shedding an unprofessional light. Whether you’re emailing a customer,… Continue reading
by Bonnie Chomica I’ll bet you use clichés all the time, without even thinking. They roll off our tongue, or our keyboard, because we think they portray a more colourful message. But, they may be killing your marketing message for several reasons. Cliché In The Dictionary Clichés – noun: a phrase or opinion that is overused and betrays a lack of original thought. Essentially, clichés are stale and boring, and often confuse people, rather than making your point. Why You… Continue reading
By Bonnie Chomica, Marketing Done Write Write like you’re having a conversation with your reader and you’ll draw them into your message. Use the words ‘you’ and ‘yours’ to make your marketing material more personal, and friendly. Focus on the reader, that one person who is looking at your poster, your website, even your trade show booth. Use the words you and your and make your products or services more appealing and personal to the reader. They will… Continue reading
I’m really excited about 2013 as Content Marketing continues to be on the rise. The need to provide quality content to people seeking help and solutions should be every business’s marketing focus. The old school of trying to rank with keywords and meta tags is clearly going the way of the dodo bird, or Google Pandas and Penguins. Tell stories about how people can get results, and stop just pushing your products. People are tired of sales pitches. It’s spammy.… Continue reading
Chris Brogan Review – Part 2 Yesterday, I wrote about the Chris Brogan speech I heard at the Social Media Camp in Victoria. There was so much information crammed into an hour, I had to make two posts about it. This one focuses on Chris’s latest passion, email marketing. “The best social media app is your inbox.” – Chris Brogan I’ve learned a lot about this lately, so Chris is certainly not having an epiphany, but what he does do… Continue reading
As you may know, I haven’t always been an entrepreneur. I came from a marketing and communications background in the corporate world. I used my writing skills mostly to build sales tools, brochures, and websites, things to help sales people sell. Since becoming an internet entrepreneur, I’ve been able to complement what I already know, with copywriting skills I’ve learned specifically for online marketing. The folks at the St. Paul Marketing Team recently asked me to Guest Blog on their… Continue reading
To be a successful internet entrepreneur, you need to create your customer avatar for each niche you are marketing in. The concept comes from Frank Kern, master marketing ninja. Creating a single character, or avatar, of your prospective audience will help you to write better copy. You will be creating a conversation with an individual person, instead of with a mass audience where your voice will be lost. You can better identify what one person’s fears and frustrations are. Solve… Continue reading
Some kind praise from some happy clients…
Step-by-Step, Patient and Pleasant –
Bonnie helped me navigate the somewhat overwhelming world of online marketing, with professionalism, clarity, and encouragement. Her step-by-step, patient and pleasant approach, gave me the confidence to develop new ways of promoting my business.
Clear and Doable Action Items –
I attained a lot of clarity during Bonnie’s assessment. She affirmed what is working for me now, and identified what I’m missing out on. I came away with four action items that are clear and doable that will help me attract more clients. Bonnie is a wealth of knowledge, is organized, and highly professional. This was a valuable experience!
This is Brilliant! –
Thank-you! This is brilliant! This is why I needed another pair of eyes looking at my work.
Simple Effective Tips – Speaking Gig –
Bonnie shared simple, effective tips and some great laughs during her talk. I’ll be able to start using the info and secrets she shared right away in my business.
Loved Your Enthusiasm – Speaking Gig –
You had great straight-forward tips with the perfect amount of content for the allotted time. I loved your enthusiasm and how you engaged the audience.”