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Content Marketing

Calls to Action – help your reader take next steps

written by Bonnie Chomica Calls to Action – help your reader take next steps Do you leave people on your website, blog, or email waiting for more? Are they just hanging there thinking about ‘what do I do now?’ When you present something in front of your audience whether it’s on your website, brochure, email, or any content, that reader will look for the next thing you want them to do. It’s up to you to give them direction on… Continue reading

Goblins, Football, and Pumpkin Pie

written by Bonnie Chomica Easy Tips for Seasonal Content Fall and the end of the year can be a hugely busy time for business promotion. Do you find it hard to think of promotional or content ideas to get your name out there? The fourth quarter is full of holidays and calendar events that should give you plenty of ideas to be creative, fill your email and social feeds, and bring people closer to a sale. Here are just a… Continue reading

Your Very Own Facebook Secret

written by Bonnie Chomica Your Very Own Facebook Secret! Do you feel hesitant sometimes to try certain things on your Facebook Page? You’re not sure what it will do or look like. It all just makes you nervous. Facebook can be fun and interesting, and it can also be intimidating and frustrating. To help you feel more confident to maximize your Facebook Page skills, I have a terrific idea for you. THE SECRET FACEBOOK PAGE Create a new separate Facebook… Continue reading

Swipe Files Won’t Get You a Jail Term

written by Bonnie Chomica Swipe Files – No jail time Swipe Files Won’t Get You a Jail Term Let’s admit it. It’s hard to be a creative genius, ALL the time. Most days, it’s tough to come up with new ideas to create content, or promotional material. Do you need inspiration to get you started, to nurture your creative juices? A terrific tool to help stir up those juices is something called a Swipe File. I am all for marketing… Continue reading

How Blogging Can Improve Your Business

Blogging is the key to Content Marketing Success written by Bonnie Chomica How Blogging Can Improve Your Business To succeed with content marketing, blogging is your most powerful tool. Learn how blogging can improve your business with these easy tips on how to go about it. Blogs are used to show what you know in a way that helps people to find some kind of solution or answer. They can position you as the authority on a topic or in… Continue reading

Repurposing Content is Easy Like Turkey Leftovers

By Bonnie Chomica Repurposing Content is Easy Like Turkey Leftovers Repurposing content means to use the same content or topic but in a different format or in a different medium. Think of it like the aftermath of a big turkey dinner. Turkeys are such big birds, that after the main event you will inevitably have leftovers. That’s your chance to be creative with new turkey meals. Turkey salad, turkey wraps, turkey soup, turkey tetrazzini, turkey tacos, turkey curry. You get… Continue reading

3 Essential Tools to Enhance Your Content Writing

Content Writing Tools Content Marketing writing is, Blog posts. Social posts. Email series. Landing pages. Newsletters. Webinars. Event flyers. And more. Whew! There is a plethora of things to write, so you better get good at it. They say by reading more you become a better writer. True. Different authors, styles, and topics can influence your own style, or the style and language you need to appeal to your specific audience. Like riding a bike or playing an instrument, you… Continue reading

What Content Marketing Is and Why You Should Care

written by Bonnie Chomica What Content Marketing Is and Why You Should Care When people need your type of product or service, do they think of your company or are they calling the competition? Content Marketing can help make you the preferred choice. One question I asked in a recent survey was, “What do you think content marketing is?” Only about 10% gave a reasonably accurate answer, so I thought I’d answer it in this post, in case you are… Continue reading

Lessons for YOU from Social Media Camp

written by Bonnie Chomica Social Media Lessons from Camp I recently spent two days at Social Media Camp and am saturated with information. I thought I’d squeeze my brain and share my notes on Social Media 2.0, Content Planning, and Crisis Management. I had some fun, too, as you can see from the cartoon image, which was magically created by Mark Siermaczeski of Cruelty-Free Cartoons. I am, by the way, dancing in my organic garden ;) I selected my notes… Continue reading

Concrete is Exciting – a Social Media Success Story

Photo – Nanaimo Precast by Bonnie Chomica Is social media essential for your business? It depends. It depends on your goals, what you’re willing to invest in, and where your ideal clients hang out. Chances are you should be using some form of social media, even if you don’t think it’s for your particular industry. If companies aren’t being social in your industry, that’s all the more reason to delve in and stand out from the competition. Be different. Here’s… Continue reading
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Simple Effective Tips – Speaking Gig – 

Bonnie shared simple, effective tips and some great laughs during her talk. I’ll be able to start using the info and secrets she shared right away in my business.

Erin Acton, Erin Acton Coaching