Content Marketing

How I got dumped off my own webinar, and didn’t even cry

Published September 1, 2020 | Posted in Basic Marketing, Content Marketing

by Bonnie Chomica How I got dumped off my own webinar, and didn’t even cry Do you panic when your tech doesn’t work? Like when you are doing a Facebook Live to the world, or a Zoom call with an important client. Or you’ve spent an hour updating your website and it doesn’t save, and you have to start over again. How about when you’re hosting a webinar and all of a sudden your screen goes black? That’s exactly what… Continue reading →

How to Create a Blog Outline to Write Easier, Faster, Better

Published March 9, 2020 | Posted in Business Writing, Content Marketing

written by Bonnie Chomica How to Create a Blog Outline to Write Easier, Faster, Better Blog post outline Most people are challenged by writing. How about you? You can’t find the time. You think it’s too difficult. Or, maybe you’re not sure how to go about it. Marketing is all about using the right words in the right place at the right time. So, writing has to be an essential part of your marketing efforts. It’s how you represent… Continue reading →

Calls to Action – help your reader take next steps

Published February 12, 2020 | Posted in Basic Marketing, Content Marketing, Email Marketing, Social Media

written by Bonnie Chomica Calls to Action – help your reader take next steps Do you leave people on your website, blog, or email waiting for more? Are they just hanging there thinking about ‘what do I do now?’ When you present something in front of your audience whether it’s on your website, brochure, email, or any content, that reader will look for the next thing you want them to do. It’s up to you to give them direction on… Continue reading →

Goblins, Football, and Pumpkin Pie

Published October 8, 2019 | Posted in Content Marketing, Email Marketing, Social Media, Uncategorized

written by Bonnie Chomica Easy Tips for Seasonal Content Fall and the end of the year can be a hugely busy time for business promotion. Do you find it hard to think of promotional or content ideas to get your name out there? The fourth quarter is full of holidays and calendar events that should give you plenty of ideas to be creative, fill your email and social feeds, and bring people closer to a sale. Here are just a… Continue reading →

Your Very Own Facebook Secret

Published July 16, 2019 | Posted in Basic Marketing, Content Marketing, Social Media

written by Bonnie Chomica Your Very Own Facebook Secret! Do you feel hesitant sometimes to try certain things on your Facebook Page? You’re not sure what it will do or look like. It all just makes you nervous. Facebook can be fun and interesting, and it can also be intimidating and frustrating. To help you feel more confident to maximize your Facebook Page skills, I have a terrific idea for you. THE SECRET FACEBOOK PAGE Create a new separate Facebook… Continue reading →

Swipe Files Won’t Get You a Jail Term

Published October 29, 2018 | Posted in Basic Marketing, Business Writing, Content Marketing, Email Marketing

written by Bonnie Chomica Swipe Files – No jail time Swipe Files Won’t Get You a Jail Term Let’s admit it. It’s hard to be a creative genius, ALL the time. Most days, it’s tough to come up with new ideas to create content, or promotional material. Do you need inspiration to get you started, to nurture your creative juices? A terrific tool to help stir up those juices is something called a Swipe File. I am all for marketing… Continue reading →

How Blogging Can Improve Your Business

Published August 15, 2018 | Posted in Authority Building, Content Marketing

Blogging is the key to Content Marketing Success written by Bonnie Chomica How Blogging Can Improve Your Business To succeed with content marketing, blogging is your most powerful tool. Learn how blogging can improve your business with these easy tips on how to go about it. Blogs are used to show what you know in a way that helps people to find some kind of solution or answer. They can position you as the authority on a topic or in… Continue reading →

Repurposing Content is Easy Like Turkey Leftovers

Published June 4, 2018 | Posted in Authority Building, Content Marketing

By Bonnie Chomica Repurposing Content is Easy Like Turkey Leftovers Repurposing content means to use the same content or topic but in a different format or in a different medium. Think of it like the aftermath of a big turkey dinner. Turkeys are such big birds, that after the main event you will inevitably have leftovers. That’s your chance to be creative with new turkey meals. Turkey salad, turkey wraps, turkey soup, turkey tetrazzini, turkey tacos, turkey curry. You get… Continue reading →

3 Essential Tools to Enhance Your Content Writing

Published April 24, 2018 | Posted in Business Writing, Content Marketing

Content Writing Tools Content Marketing writing is, Blog posts. Social posts. Email series. Landing pages. Newsletters. Webinars. Event flyers. And more. Whew! There is a plethora of things to write, so you better get good at it. They say by reading more you become a better writer. True. Different authors, styles, and topics can influence your own style, or the style and language you need to appeal to your specific audience. Like riding a bike or playing an instrument, you… Continue reading →

What Content Marketing Is and Why You Should Care

Published September 26, 2017 | Posted in Authority Building, Content Marketing

written by Bonnie Chomica What Content Marketing Is and Why You Should Care When people need your type of product or service, do they think of your company or are they calling the competition? Content Marketing can help make you the preferred choice. One question I asked in a recent survey was, “What do you think content marketing is?” Only about 10% gave a reasonably accurate answer, so I thought I’d answer it in this post, in case you are… Continue reading →