written by Bonnie Chomica People’s inboxes are a busy place. How do you break through the clutter, and capture your readers’ attention so they’ll open YOUR email. Start with attention-grabbing Subject Lines. The following subject line tips apply to your emails, but also consider them for the titles of your articles, blog posts, newsletters, and even social media. TAP INTO EMOTION As with most marketing messages you need to appeal to people’s emotions. What is their problem, need, or desire,… Continue reading
written by Bonnie Chomica Are you stealing photos for your marketing? You have to be careful not to infringe on copyright when using someone else’s photo, image, or clipart. Don’t just grab something from Google Images, or you could get yourself into a heap of legal trouble. I’ve compiled the following list of sites where you can find images to use free of charge. License Agreements The sites below have varying degrees of ‘rules’. Some have none, so… Continue reading
Written by Bonnie Chomica Are you overwhelmed by the thousands of social media ‘expert’ websites? How can you find the most valuable and relevant information for you and your business? On a daily basis, I rely on what I consider to be the four best social media resources. These are my ‘Go-To’ people. I’ve shared them here to help you weed out some of the not-so-great sites. 1. Social Media Examiner http://www.socialmediaexaminer.com/ Michael Stelzner and his team at Social Media… Continue reading
Written by Bonnie Chomica Social Media Camp is not just about Tweeps geeking out. There is definitely some of that, but really, it’s about marketing your business and how to engage your customers – the foundations for building your success. Social Media Camp 2013 in Victoria, once again had a stellar line up of keynote speakers and workshops. This was my second conference, and I’ve already got the third on my calendar. Social Media Camp 2014 is May 1-3 (you… Continue reading
I’m really excited about 2013 as Content Marketing continues to be on the rise. The need to provide quality content to people seeking help and solutions should be every business’s marketing focus. The old school of trying to rank with keywords and meta tags is clearly going the way of the dodo bird, or Google Pandas and Penguins. Tell stories about how people can get results, and stop just pushing your products. People are tired of sales pitches. It’s spammy.… Continue reading
Chris Brogan Review – Part 2 Yesterday, I wrote about the Chris Brogan speech I heard at the Social Media Camp in Victoria. There was so much information crammed into an hour, I had to make two posts about it. This one focuses on Chris’s latest passion, email marketing. “The best social media app is your inbox.” – Chris Brogan I’ve learned a lot about this lately, so Chris is certainly not having an epiphany, but what he does do… Continue reading
Chris Brogan Speech Review – Pt 1 Last weekend, I attended the 3rd Social Media Camp in Victoria, BC, and was very excited to hear Chris Brogan as the keynote speaker. I’d been warned by others that had heard him speak that he may not deliver what you expect. So, not knowing how things would pan out, I had no expectations, but was pleasantly relieved to hear a very personal and relevant speech for the audience at hand. The room… Continue reading
Onpage SEO – Science and Magic You can’t just write an article or blog post and just leave it. You’ve got to give it some Google juice. Get it some attention. Prepare your content in a certain way, and you’ll have a better chance of ranking on Google, and other search engines. Google is trying to provide value to their customers, and so should you. Google is looking for value and authority. You may think of their algorithms as… Continue reading
As you may know, I haven’t always been an entrepreneur. I came from a marketing and communications background in the corporate world. I used my writing skills mostly to build sales tools, brochures, and websites, things to help sales people sell. Since becoming an internet entrepreneur, I’ve been able to complement what I already know, with copywriting skills I’ve learned specifically for online marketing. The folks at the St. Paul Marketing Team recently asked me to Guest Blog on their… Continue reading
Some kind praise from some happy clients…
Step-by-Step, Patient and Pleasant –
Bonnie helped me navigate the somewhat overwhelming world of online marketing, with professionalism, clarity, and encouragement. Her step-by-step, patient and pleasant approach, gave me the confidence to develop new ways of promoting my business.
Simple Effective Tips – Speaking Gig –
Bonnie shared simple, effective tips and some great laughs during her talk. I’ll be able to start using the info and secrets she shared right away in my business.
This is Brilliant! –
Thank-you! This is brilliant! This is why I needed another pair of eyes looking at my work.
Loved Your Enthusiasm – Speaking Gig –
You had great straight-forward tips with the perfect amount of content for the allotted time. I loved your enthusiasm and how you engaged the audience.”
Clear and Doable Action Items –
I attained a lot of clarity during Bonnie’s assessment. She affirmed what is working for me now, and identified what I’m missing out on. I came away with four action items that are clear and doable that will help me attract more clients. Bonnie is a wealth of knowledge, is organized, and highly professional. This was a valuable experience!