written by Bonnie Chomica Calls to Action – help your reader take next steps Do you leave people on your website, blog, or email waiting for more? Are they just hanging there thinking about ‘what do I do now?’ When you present something in front of your audience whether it’s on your website, brochure, email, or any content, that reader will look for the next thing you want them to do. It’s up to you to give them direction on… Continue reading
written by Bonnie Chomica Easy Tips for Seasonal Content Fall and the end of the year can be a hugely busy time for business promotion. Do you find it hard to think of promotional or content ideas to get your name out there? The fourth quarter is full of holidays and calendar events that should give you plenty of ideas to be creative, fill your email and social feeds, and bring people closer to a sale. Here are just a… Continue reading
written by Bonnie Chomica The Case for Email vs Social Media Are you tired of posting on social media and not getting any leads? It’s so frustrating trying to keep up with all the changes in order to be effective. And let’s face it, people are getting suspicious about privacy and bot spam and just plain saturation. What if there was a better way to engage and get better results? Email marketing to the rescue! The tried and true platform… Continue reading
written by Bonnie Chomica Swipe Files – No jail time Swipe Files Won’t Get You a Jail Term Let’s admit it. It’s hard to be a creative genius, ALL the time. Most days, it’s tough to come up with new ideas to create content, or promotional material. Do you need inspiration to get you started, to nurture your creative juices? A terrific tool to help stir up those juices is something called a Swipe File. I am all for marketing… Continue reading
Written by Bonnie Chomica Email Writing Tips Are your emails easy to read and absorb? They’re an essential part of business communications, and not always just about the content. How is your email structured, visually? Are things sloppy and cryptic, or organized and clear? People are busy, and constantly trying to keep up with their exploding inbox. If you are careless with your messages, you could be annoying your reader, and shedding an unprofessional light. Whether you’re emailing a customer,… Continue reading
written by Bonnie Chomica People’s inboxes are a busy place. How do you break through the clutter, and capture your readers’ attention so they’ll open YOUR email. Start with attention-grabbing Subject Lines. The following subject line tips apply to your emails, but also consider them for the titles of your articles, blog posts, newsletters, and even social media. TAP INTO EMOTION As with most marketing messages you need to appeal to people’s emotions. What is their problem, need, or desire,… Continue reading
Written by Bonnie Chomica Are you overwhelmed by the thousands of social media ‘expert’ websites? How can you find the most valuable and relevant information for you and your business? On a daily basis, I rely on what I consider to be the four best social media resources. These are my ‘Go-To’ people. I’ve shared them here to help you weed out some of the not-so-great sites. 1. Social Media Examiner http://www.socialmediaexaminer.com/ Michael Stelzner and his team at Social Media… Continue reading
Written by Bonnie Chomica Do you like receiving email spam? Of course, not. Then make sure you are not sending spam. The new Canadian Anti Spam Legislation is being approved in July of this year, and you’ll want to make sure you comply with the rules, to avoid hefty million dollar fines. I’ve compiled a list of the basic things you need to know and things you can do right away. Here goes. What is CASL? The Canadian Anti Spam… Continue reading
Some kind praise from some happy clients…
Loved Your Enthusiasm – Speaking Gig –
You had great straight-forward tips with the perfect amount of content for the allotted time. I loved your enthusiasm and how you engaged the audience.”
This is Brilliant! –
Thank-you! This is brilliant! This is why I needed another pair of eyes looking at my work.
Clear and Doable Action Items –
I attained a lot of clarity during Bonnie’s assessment. She affirmed what is working for me now, and identified what I’m missing out on. I came away with four action items that are clear and doable that will help me attract more clients. Bonnie is a wealth of knowledge, is organized, and highly professional. This was a valuable experience!
Step-by-Step, Patient and Pleasant –
Bonnie helped me navigate the somewhat overwhelming world of online marketing, with professionalism, clarity, and encouragement. Her step-by-step, patient and pleasant approach, gave me the confidence to develop new ways of promoting my business.
Simple Effective Tips – Speaking Gig –
Bonnie shared simple, effective tips and some great laughs during her talk. I’ll be able to start using the info and secrets she shared right away in my business.