Your Marketing Mentor
Calls to Action – help your reader take next steps
written by Bonnie Chomica
Calls to Action – help your reader take next steps
Do you leave people on your website, blog, or email waiting for more? Are they just hanging there thinking about ‘what do I do now?’
When you present something in front of your audience whether it’s on your website, brochure, email, or any content, that reader will look for the next thing you want them to do. It’s up to you to give them direction on… Continue reading
Goblins, Football, and Pumpkin Pie
written by Bonnie Chomica
Easy Tips for Seasonal Content
Fall and the end of the year can be a hugely busy time for business promotion.
Do you find it hard to think of promotional or content ideas to get your name out there?
The fourth quarter is full of holidays and calendar events that should give you plenty of ideas to be creative, fill your email and social feeds, and bring people closer to a sale.
Here are just a… Continue reading
The Case for Email vs Social Media
written by Bonnie Chomica
The Case for Email vs Social Media
Are you tired of posting on social media and not getting any leads?
It’s so frustrating trying to keep up with all the changes in order to be effective.
And let’s face it, people are getting suspicious about privacy and bot spam and just plain saturation.
What if there was a better way to engage and get better results?
Email marketing to the rescue!
The tried and true platform… Continue reading
Your Very Own Facebook Secret
written by Bonnie Chomica
Your Very Own Facebook Secret!
Do you feel hesitant sometimes to try certain things on your Facebook Page?
You’re not sure what it will do or look like. It all just makes you nervous.
Facebook can be fun and interesting, and it can also be intimidating and frustrating.
To help you feel more confident to maximize your Facebook Page skills, I have a terrific idea for you.
THE SECRET FACEBOOK PAGE
Create a new separate Facebook… Continue reading
Lessons for YOU from Social Media Camp
written by Bonnie Chomica
Social Media Lessons from Camp
I recently spent two days at Social Media Camp and am saturated with information. I thought I’d squeeze my brain and share my notes on Social Media 2.0, Content Planning, and Crisis Management.
I had some fun, too, as you can see from the cartoon image, which was magically created by Mark Siermaczeski of Cruelty-Free Cartoons. I am, by the way, dancing in my organic garden ;)
I selected my notes… Continue reading
Concrete is Exciting – a Social Media Success Story
Photo – Nanaimo Precast
by Bonnie Chomica
Is social media essential for your business? It depends. It depends on your goals, what you’re willing to invest in, and where your ideal clients hang out. Chances are you should be using some form of social media, even if you don’t think it’s for your particular industry.
If companies aren’t being social in your industry, that’s all the more reason to delve in and stand out from the competition. Be different.
Here’s… Continue reading
There’s Usually a Better Way
By Bonnie Chomica
Are You On The Right Path?
Often times you get so excited about launching new things in your business, you don’t always see that you could be on the wrong path. Here’s how I steered a client in the right direction, avoiding a disaster.
Working with a great client in Alberta, I find myself pulled back into the technology field, where I spent so much of my marketing career. It feels comfortable, and familiar, but at the… Continue reading
Should You Accept all Linkedin Invites?
Written by Bonnie Chomica
Should you accept all Linkedin invites to connect?
The short answer is probably not.
You should understand your reasons for using the professional network, who is contacting you and why, and who you want to attract to connect with you.
Why Are You On Linkedin?
My evolution with Linkedin started while I was still in the corporate world. I saw the value of having an online profile to build my personal brand. At the time, I… Continue reading
Crucial Subject Line Tips to Get Your Emails Opened
written by Bonnie Chomica
People’s inboxes are a busy place. How do you break through the clutter, and capture your readers’ attention so they’ll open YOUR email. Start with attention-grabbing Subject Lines.
The following subject line tips apply to your emails, but also consider them for the titles of your articles, blog posts, newsletters, and even social media.
TAP INTO EMOTION
As with most marketing messages you need to appeal to people’s emotions. What is their problem, need, or desire,… Continue reading
4 Essential Social Media Resources
Written by Bonnie Chomica
Are you overwhelmed by the thousands of social media ‘expert’ websites? How can you find the most valuable and relevant information for you and your business?
On a daily basis, I rely on what I consider to be the four best social media resources. These are my ‘Go-To’ people. I’ve shared them here to help you weed out some of the not-so-great sites.
1. Social Media Examiner
http://www.socialmediaexaminer.com/
Michael Stelzner and his team at Social Media… Continue reading