written by Bonnie Chomica Easy Tips for Seasonal Content Fall and the end of the year can be a hugely busy time for business promotion. Do you find it hard to think of promotional or content ideas to get your name out there? The fourth quarter is full of holidays and calendar events that should give you plenty of ideas to be creative, fill your email and social feeds, and bring people closer to a sale. Here are just a… Continue reading
written by Bonnie Chomica The Case for Email vs Social Media Are you tired of posting on social media and not getting any leads? It’s so frustrating trying to keep up with all the changes in order to be effective. And let’s face it, people are getting suspicious about privacy and bot spam and just plain saturation. What if there was a better way to engage and get better results? Email marketing to the rescue! The tried and true platform… Continue reading
written by Bonnie Chomica Your Very Own Facebook Secret! Do you feel hesitant sometimes to try certain things on your Facebook Page? You’re not sure what it will do or look like. It all just makes you nervous. Facebook can be fun and interesting, and it can also be intimidating and frustrating. To help you feel more confident to maximize your Facebook Page skills, I have a terrific idea for you. THE SECRET FACEBOOK PAGE Create a new separate Facebook… Continue reading
written by Bonnie Chomica Social Media Lessons from Camp I recently spent two days at Social Media Camp and am saturated with information. I thought I’d squeeze my brain and share my notes on Social Media 2.0, Content Planning, and Crisis Management. I had some fun, too, as you can see from the cartoon image, which was magically created by Mark Siermaczeski of Cruelty-Free Cartoons. I am, by the way, dancing in my organic garden ;) I selected my notes… Continue reading
Photo – Nanaimo Precast by Bonnie Chomica Is social media essential for your business? It depends. It depends on your goals, what you’re willing to invest in, and where your ideal clients hang out. Chances are you should be using some form of social media, even if you don’t think it’s for your particular industry. If companies aren’t being social in your industry, that’s all the more reason to delve in and stand out from the competition. Be different. Here’s… Continue reading
By Bonnie Chomica Are You On The Right Path? Often times you get so excited about launching new things in your business, you don’t always see that you could be on the wrong path. Here’s how I steered a client in the right direction, avoiding a disaster. Working with a great client in Alberta, I find myself pulled back into the technology field, where I spent so much of my marketing career. It feels comfortable, and familiar, but at the… Continue reading
Written by Bonnie Chomica Should you accept all Linkedin invites to connect? The short answer is probably not. You should understand your reasons for using the professional network, who is contacting you and why, and who you want to attract to connect with you. Why Are You On Linkedin? My evolution with Linkedin started while I was still in the corporate world. I saw the value of having an online profile to build my personal brand. At the time, I… Continue reading
written by Bonnie Chomica People’s inboxes are a busy place. How do you break through the clutter, and capture your readers’ attention so they’ll open YOUR email. Start with attention-grabbing Subject Lines. The following subject line tips apply to your emails, but also consider them for the titles of your articles, blog posts, newsletters, and even social media. TAP INTO EMOTION As with most marketing messages you need to appeal to people’s emotions. What is their problem, need, or desire,… Continue reading
Written by Bonnie Chomica Are you overwhelmed by the thousands of social media ‘expert’ websites? How can you find the most valuable and relevant information for you and your business? On a daily basis, I rely on what I consider to be the four best social media resources. These are my ‘Go-To’ people. I’ve shared them here to help you weed out some of the not-so-great sites. 1. Social Media Examiner http://www.socialmediaexaminer.com/ Michael Stelzner and his team at Social Media… Continue reading
Written by Bonnie Chomica Social Media Camp is not just about Tweeps geeking out. There is definitely some of that, but really, it’s about marketing your business and how to engage your customers – the foundations for building your success. Social Media Camp 2013 in Victoria, once again had a stellar line up of keynote speakers and workshops. This was my second conference, and I’ve already got the third on my calendar. Social Media Camp 2014 is May 1-3 (you… Continue reading
Some kind praise from some happy clients…
Loved Your Enthusiasm – Speaking Gig –
You had great straight-forward tips with the perfect amount of content for the allotted time. I loved your enthusiasm and how you engaged the audience.”
Simple Effective Tips – Speaking Gig –
Bonnie shared simple, effective tips and some great laughs during her talk. I’ll be able to start using the info and secrets she shared right away in my business.
Clear and Doable Action Items –
I attained a lot of clarity during Bonnie’s assessment. She affirmed what is working for me now, and identified what I’m missing out on. I came away with four action items that are clear and doable that will help me attract more clients. Bonnie is a wealth of knowledge, is organized, and highly professional. This was a valuable experience!
This is Brilliant! –
Thank-you! This is brilliant! This is why I needed another pair of eyes looking at my work.
Step-by-Step, Patient and Pleasant –
Bonnie helped me navigate the somewhat overwhelming world of online marketing, with professionalism, clarity, and encouragement. Her step-by-step, patient and pleasant approach, gave me the confidence to develop new ways of promoting my business.