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business writing

The Best Path to Easier Writing

by Bonnie Chomica Best path to easier writing The Best Path to Easier Writing If you’re in business, you need to be a writer. Some people are okay with that, but many find it very painful. And unless you’re outsourcing everything you write (which is difficult to do), you might as well find ways to get good at it or at least make it easier. Let’s get you on the best path to easier writing. Whether you’re writing blog posts,… Continue reading

How to Create a Blog Outline to Write Easier, Faster, Better

written by Bonnie Chomica How to Create a Blog Outline to Write Easier, Faster, Better Blog post outline   Most people are challenged by writing. How about you? You can’t find the time. You think it’s too difficult. Or, maybe you’re not sure how to go about it. Marketing is all about using the right words in the right place at the right time. So, writing has to be an essential part of your marketing efforts. It’s how you represent… Continue reading

Goblins, Football, and Pumpkin Pie

written by Bonnie Chomica Easy Tips for Seasonal Content Fall and the end of the year can be a hugely busy time for business promotion. Do you find it hard to think of promotional or content ideas to get your name out there? The fourth quarter is full of holidays and calendar events that should give you plenty of ideas to be creative, fill your email and social feeds, and bring people closer to a sale. Here are just a… Continue reading

Are Sloppy Emails Losing You Business?

Written by Bonnie Chomica Email Writing Tips Are your emails easy to read and absorb? They’re an essential part of business communications, and not always just about the content. How is your email structured, visually? Are things sloppy and cryptic, or organized and clear? People are busy, and constantly trying to keep up with their exploding inbox. If you are careless with your messages, you could be annoying your reader, and shedding an unprofessional light. Whether you’re emailing a customer,… Continue reading

This is All About ‘YOU’

By Bonnie Chomica, Marketing Done Write Write like you’re having a conversation with your reader and you’ll draw them into your message. Use the words ‘you’ and ‘yours’ to make your marketing material more personal, and friendly. Focus on the reader, that one person who is looking at your poster, your website, even your trade show booth. Use the words you and your and make your products or services more appealing and personal to the reader. They will feel… Continue reading