Your Marketing Mentor
How to Create a Blog Outline to Write Easier, Faster, Better
written by Bonnie Chomica
How to Create a Blog Outline to Write Easier, Faster, Better
Blog post outline
Most people are challenged by writing. How about you?
You can’t find the time. You think it’s too difficult. Or, maybe you’re not sure how to go about it.
Marketing is all about using the right words in the right place at the right time. So, writing has to be an essential part of your marketing efforts. It’s how you represent… Continue reading
Goblins, Football, and Pumpkin Pie
written by Bonnie Chomica
Easy Tips for Seasonal Content
Fall and the end of the year can be a hugely busy time for business promotion.
Do you find it hard to think of promotional or content ideas to get your name out there?
The fourth quarter is full of holidays and calendar events that should give you plenty of ideas to be creative, fill your email and social feeds, and bring people closer to a sale.
Here are just a… Continue reading
Swipe Files Won’t Get You a Jail Term
written by Bonnie Chomica
Swipe Files – No jail time
Swipe Files Won’t Get You a Jail Term
Let’s admit it.
It’s hard to be a creative genius, ALL the time.
Most days, it’s tough to come up with new ideas to create content, or promotional material.
Do you need inspiration to get you started, to nurture your creative juices?
A terrific tool to help stir up those juices is something called a Swipe File.
I am all for marketing… Continue reading
Repurposing Content is Easy Like Turkey Leftovers
By Bonnie Chomica
Repurposing Content is Easy Like Turkey Leftovers
Repurposing content means to use the same content or topic but in a different format or in a different medium.
Think of it like the aftermath of a big turkey dinner.
Turkeys are such big birds, that after the main event you will inevitably have leftovers. That’s your chance to be creative with new turkey meals. Turkey salad, turkey wraps, turkey soup, turkey tetrazzini, turkey tacos, turkey curry. You get… Continue reading
3 Essential Tools to Enhance Your Content Writing
Content Writing Tools
Content Marketing writing is,
Blog posts. Social posts. Email series. Landing pages. Newsletters. Webinars. Event flyers. And more.
Whew!
There is a plethora of things to write, so you better get good at it.
They say by reading more you become a better writer. True. Different authors, styles, and topics can influence your own style, or the style and language you need to appeal to your specific audience.
Like riding a bike or playing an instrument, you… Continue reading
What Content Marketing Is and Why You Should Care
written by Bonnie Chomica
What Content Marketing Is and Why You Should Care
When people need your type of product or service, do they think of your company or are they calling the competition? Content Marketing can help make you the preferred choice.
One question I asked in a recent survey was, “What do you think content marketing is?” Only about 10% gave a reasonably accurate answer, so I thought I’d answer it in this post, in case you are… Continue reading