Your Marketing Mentor
How to Create a Blog Outline to Write Easier, Faster, Better
written by Bonnie Chomica
How to Create a Blog Outline to Write Easier, Faster, Better
Blog post outline
Most people are challenged by writing. How about you?
You can’t find the time. You think it’s too difficult. Or, maybe you’re not sure how to go about it.
Marketing is all about using the right words in the right place at the right time. So, writing has to be an essential part of your marketing efforts. It’s how you represent… Continue reading
Calls to Action – help your reader take next steps
written by Bonnie Chomica
Calls to Action – help your reader take next steps
Do you leave people on your website, blog, or email waiting for more? Are they just hanging there thinking about ‘what do I do now?’
When you present something in front of your audience whether it’s on your website, brochure, email, or any content, that reader will look for the next thing you want them to do. It’s up to you to give them direction on… Continue reading
Goblins, Football, and Pumpkin Pie
written by Bonnie Chomica
Easy Tips for Seasonal Content
Fall and the end of the year can be a hugely busy time for business promotion.
Do you find it hard to think of promotional or content ideas to get your name out there?
The fourth quarter is full of holidays and calendar events that should give you plenty of ideas to be creative, fill your email and social feeds, and bring people closer to a sale.
Here are just a… Continue reading
The Case for Email vs Social Media
written by Bonnie Chomica
The Case for Email vs Social Media
Are you tired of posting on social media and not getting any leads?
It’s so frustrating trying to keep up with all the changes in order to be effective.
And let’s face it, people are getting suspicious about privacy and bot spam and just plain saturation.
What if there was a better way to engage and get better results?
Email marketing to the rescue!
The tried and true platform… Continue reading
Are Sloppy Emails Losing You Business?
Written by Bonnie Chomica
Email Writing Tips
Are your emails easy to read and absorb? They’re an essential part of business communications, and not always just about the content. How is your email structured, visually? Are things sloppy and cryptic, or organized and clear?
People are busy, and constantly trying to keep up with their exploding inbox. If you are careless with your messages, you could be annoying your reader, and shedding an unprofessional light. Whether you’re emailing a customer,… Continue reading
Crucial Subject Line Tips to Get Your Emails Opened
written by Bonnie Chomica
People’s inboxes are a busy place. How do you break through the clutter, and capture your readers’ attention so they’ll open YOUR email. Start with attention-grabbing Subject Lines.
The following subject line tips apply to your emails, but also consider them for the titles of your articles, blog posts, newsletters, and even social media.
TAP INTO EMOTION
As with most marketing messages you need to appeal to people’s emotions. What is their problem, need, or desire,… Continue reading
Are You a Spammer? – New Canadian Anti-Spam Legislation
Written by Bonnie Chomica
Do you like receiving email spam? Of course, not. Then make sure you are not sending spam. The new Canadian Anti Spam Legislation is being approved in July of this year, and you’ll want to make sure you comply with the rules, to avoid hefty million dollar fines. I’ve compiled a list of the basic things you need to know and things you can do right away. Here goes.
What is CASL?
The Canadian Anti Spam… Continue reading
Chris Brogan Delivers at Social Media Camp in Victoria – Part 2
Chris Brogan Review – Part 2
Yesterday, I wrote about the Chris Brogan speech I heard at the Social Media Camp in Victoria. There was so much information crammed into an hour, I had to make two posts about it.
This one focuses on Chris’s latest passion, email marketing.
“The best social media app is your inbox.” – Chris Brogan
I’ve learned a lot about this lately, so Chris is certainly not having an epiphany, but what he does do… Continue reading