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email strategy

The Case for Email vs Social Media

written by Bonnie Chomica The Case for Email vs Social Media Are you tired of posting on social media and not getting any leads? It’s so frustrating trying to keep up with all the changes in order to be effective. And let’s face it, people are getting suspicious about privacy and bot spam and just plain saturation. What if there was a better way to engage and get better results? Email marketing to the rescue! The tried and true platform… Continue reading

Are Sloppy Emails Losing You Business?

Written by Bonnie Chomica Email Writing Tips Are your emails easy to read and absorb? They’re an essential part of business communications, and not always just about the content. How is your email structured, visually? Are things sloppy and cryptic, or organized and clear? People are busy, and constantly trying to keep up with their exploding inbox. If you are careless with your messages, you could be annoying your reader, and shedding an unprofessional light. Whether you’re emailing a customer,… Continue reading

Chris Brogan Delivers at Social Media Camp in Victoria – Part 2

Chris Brogan Review – Part 2 Yesterday, I wrote about the Chris Brogan speech I heard at the Social Media Camp in Victoria. There was so much information crammed into an hour, I had to make two posts about it. This one focuses on Chris’s latest passion, email marketing. “The best social media app is your inbox.” – Chris Brogan I’ve learned a lot about this lately, so Chris is certainly not having an epiphany, but what he does do… Continue reading