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email tips

The Case for Email vs Social Media

written by Bonnie Chomica The Case for Email vs Social Media Are you tired of posting on social media and not getting any leads? It’s so frustrating trying to keep up with all the changes in order to be effective. And let’s face it, people are getting suspicious about privacy and bot spam and just plain saturation. What if there was a better way to engage and get better results? Email marketing to the rescue! The tried and true platform… Continue reading

Are Sloppy Emails Losing You Business?

Written by Bonnie Chomica Email Writing Tips Are your emails easy to read and absorb? They’re an essential part of business communications, and not always just about the content. How is your email structured, visually? Are things sloppy and cryptic, or organized and clear? People are busy, and constantly trying to keep up with their exploding inbox. If you are careless with your messages, you could be annoying your reader, and shedding an unprofessional light. Whether you’re emailing a customer,… Continue reading

Crucial Subject Line Tips to Get Your Emails Opened

written by Bonnie Chomica People’s inboxes are a busy place. How do you break through the clutter, and capture your readers’ attention so they’ll open YOUR email. Start with attention-grabbing Subject Lines. The following subject line tips apply to your emails, but also consider them for the titles of your articles, blog posts, newsletters, and even social media. TAP INTO EMOTION As with most marketing messages you need to appeal to people’s emotions. What is their problem, need, or desire,… Continue reading