Your Marketing Mentor
A Pig, a Chicken, and a Rabbit Walk Into a Bar
Written by Bonnie Chomica
At the Coombs Country Fair this weekend, I revisited my childhood memories of the 4H club I had belonged to in Manitoba. I recalled that it was my first foray into personal development, but of course at 10 years old, I didn’t know it at the time.
The 4H Club is a youth group that gives you valuable life skills and experiences based on your interests whether it’s photography, drama, healthy living, or caring for livestock.
Their… Continue reading
How to Use Linkedin for Your Business
Written by Bonnie Chomica
Did you put your resume up on Linkedin and forget about it?
Yet, you hope it brings you that dream job, dream client, or fame and fortune? That’s not likely to happen.
Just like any social media platform, you’ve got to work it, Baby.
Here are some reasons why you should revisit Linkedin and some tips on how to make it work better for you and your business.
Reasons to Use Linkedin for Business
On… Continue reading
How You Can Fight Procrastination With Good Habits
by Bonnie Chomica
We usually know what actions we need to do to move our company forward, but often have to fight procrastination to get them done. By creating clearly defined goals and good work habits you can kick procrastination in the booty.
Behavior Study To Fight Procrastination
Data from the 1960s says it takes 21 to 28 days to change or start a new habit. In a recent paper published in European Journal of Social Psychology there is new… Continue reading
Customer Engagement Strategies in a Digital Economy
Customer Engagement Strategies
The new world of digital marketing revolves around customer engagement strategies. This has become more prominent with the growth of social media networks. Social marketing evolved because people started talking ‘with’ their customers instead of ‘to’ their customers.
Social has benefited the customer more because they have a say in what is being ‘pitched’ to them, or how they perceive a brand, or how they want to improve their buying experience.
And then there is… Continue reading
Chris Brogan Delivers at Social Media Camp in Victoria – Part 2
Chris Brogan Review – Part 2
Yesterday, I wrote about the Chris Brogan speech I heard at the Social Media Camp in Victoria. There was so much information crammed into an hour, I had to make two posts about it.
This one focuses on Chris’s latest passion, email marketing.
“The best social media app is your inbox.” – Chris Brogan
I’ve learned a lot about this lately, so Chris is certainly not having an epiphany, but what he does do… Continue reading
Chris Brogan Delivers at Social Media Camp – Part I
Chris Brogan Speech Review – Pt 1
Last weekend, I attended the 3rd Social Media Camp in Victoria, BC, and was very excited to hear Chris Brogan as the keynote speaker. I’d been warned by others that had heard him speak that he may not deliver what you expect.
So, not knowing how things would pan out, I had no expectations, but was pleasantly relieved to hear a very personal and relevant speech for the audience at hand. The room… Continue reading
Entrepreneur Skills Start With Leadership
Entrepreneur Skills
Whether you are new to the home business game, or a seasoned veteran, the most important entrepreneur skills you need to develop are those of a leader.
To be successful, you have to be seen as a leader. You have to show up as a leader.
I know what you’re thinking. I work in my home. I have no employees. Why do I need to be a leader?
People seek out leaders, that’s why. They like to listen… Continue reading
Crab Fishing Tips to Catch More Customers
Crab Fishing Tips
My husband and I have been combing the docks, and asking anybody we meet, for the best crab fishing tips in British Columbia (BC). After going out to set our crab traps for the first time, I saw a direct co-relation to what you need to do to catch more customers in your online business.
Last summer we moved to Vancouver Island, off the west coast of Canada. We live across the street from a small marina,… Continue reading
Model Your Leader – Or, How to Guarantee Success
How to Guarantee Success Online
Tony Robbins wrote, “Success leaves clues”. The clues are out there, like big footprints in the snow. Once you know your purpose and where you want to take your business, find a leader and copy their proven success model. Their footprints will be easy to follow once you start looking for them.
Modeling a successful leader is the easiest way to achieve online success, or success in any life endeavor. Follow what they do,… Continue reading
You’ll Kill Your Business Without a Niche Marketing Strategy
Without a targeted niche marketing strategy, your business will be dead in the water. There is so much competition for people’s attention online, offline, everywhere. Everything starts looking the same, so people usually start looking at price as their deciding factor.
You don’t want to sell on price. It’s a race you can’t win. Someone will always be lower.
You need to provide value.
You need to stand out.
To do that, position yourself as an expert in a… Continue reading