Your Marketing Mentor
How You Can Fight Procrastination With Good Habits
by Bonnie Chomica
We usually know what actions we need to do to move our company forward, but often have to fight procrastination to get them done. By creating clearly defined goals and good work habits you can kick procrastination in the booty.
Behavior Study To Fight Procrastination
Data from the 1960s says it takes 21 to 28 days to change or start a new habit. In a recent paper published in European Journal of Social Psychology there is new… Continue reading
Customer Engagement Strategies in a Digital Economy
Customer Engagement Strategies
The new world of digital marketing revolves around customer engagement strategies. This has become more prominent with the growth of social media networks. Social marketing evolved because people started talking ‘with’ their customers instead of ‘to’ their customers.
Social has benefited the customer more because they have a say in what is being ‘pitched’ to them, or how they perceive a brand, or how they want to improve their buying experience.
And then there is… Continue reading
Entrepreneurs Have Teams, Dreams, and a Board of Directors
Although you may work at home, or on your own, Entrepreneurs can’t do it all by themselves. Growing your business requires teams of people.
As your business explodes, you will need to outsource certain activities, like financial tasks, administrative tasks, and your marketing, so you have time to work on your core business activities. You will need a board of directors to help you continue on your personal development journey.
Entrepreneurs Outsource For Results
To really scale up your… Continue reading
Brand Personality – You and Your Business
When you think of a brand, do you usually think of logos like: Apple, McDonald’s or Nike?
A brand is more than just a visual icon. It identifies your personality, image and uniqueness. It’s how you say things and how you do things. It’s how you treat your customers and how others perceive you.
A home-based business needs an identity, too, and it starts with your personal brand. Before you think of developing a logo, picking colors for your… Continue reading