Your Marketing Mentor
How You Can Fight Procrastination With Good Habits
by Bonnie Chomica
We usually know what actions we need to do to move our company forward, but often have to fight procrastination to get them done. By creating clearly defined goals and good work habits you can kick procrastination in the booty.
Behavior Study To Fight Procrastination
Data from the 1960s says it takes 21 to 28 days to change or start a new habit. In a recent paper published in European Journal of Social Psychology there is new… Continue reading
Customer Engagement Strategies in a Digital Economy
Customer Engagement Strategies
The new world of digital marketing revolves around customer engagement strategies. This has become more prominent with the growth of social media networks. Social marketing evolved because people started talking ‘with’ their customers instead of ‘to’ their customers.
Social has benefited the customer more because they have a say in what is being ‘pitched’ to them, or how they perceive a brand, or how they want to improve their buying experience.
And then there is… Continue reading
Entrepreneur Skills Start With Leadership
Entrepreneur Skills
Whether you are new to the home business game, or a seasoned veteran, the most important entrepreneur skills you need to develop are those of a leader.
To be successful, you have to be seen as a leader. You have to show up as a leader.
I know what you’re thinking. I work in my home. I have no employees. Why do I need to be a leader?
People seek out leaders, that’s why. They like to listen… Continue reading
Crab Fishing Tips to Catch More Customers
Crab Fishing Tips
My husband and I have been combing the docks, and asking anybody we meet, for the best crab fishing tips in British Columbia (BC). After going out to set our crab traps for the first time, I saw a direct co-relation to what you need to do to catch more customers in your online business.
Last summer we moved to Vancouver Island, off the west coast of Canada. We live across the street from a small marina,… Continue reading
Model Your Leader – Or, How to Guarantee Success
How to Guarantee Success Online
Tony Robbins wrote, “Success leaves clues”. The clues are out there, like big footprints in the snow. Once you know your purpose and where you want to take your business, find a leader and copy their proven success model. Their footprints will be easy to follow once you start looking for them.
Modeling a successful leader is the easiest way to achieve online success, or success in any life endeavor. Follow what they do,… Continue reading
You’ll Kill Your Business Without a Niche Marketing Strategy
Without a targeted niche marketing strategy, your business will be dead in the water. There is so much competition for people’s attention online, offline, everywhere. Everything starts looking the same, so people usually start looking at price as their deciding factor.
You don’t want to sell on price. It’s a race you can’t win. Someone will always be lower.
You need to provide value.
You need to stand out.
To do that, position yourself as an expert in a… Continue reading
Entrepreneur Perseveres to Win the Prize
To be successful, an Entrepreneur needs to have perseverance. You need to have a drive and desire to succeed despite the odds you might face. An entrepreneur leader continues because you are determined to, not because you are entitled to.
Definition of Perseverance for an Entrepreneur
I took three definitions from different dictionaries, but you can see they are all the same:
1) Steadfastness in doing something despite difficulty or delay in achieving success.
2) Steady persistence in adhering to… Continue reading
Small Town Entrepreneur Visits The Big City
Vancouver Skyline
I love being an Entrepreneur. Having my own business and working from home is incredibly fulfilling. But, every now and then, a girl’s got to get out of the house.
So, I took a trip to the Big City.
And it cracked open my mind.
The Entrepreneur Lives on an Island
I live on an island. Vancouver Island. It’s big. I’m not sure of the actual size, but it would take you 7 hours to drive from one… Continue reading
Entrepreneurs Have Teams, Dreams, and a Board of Directors
Although you may work at home, or on your own, Entrepreneurs can’t do it all by themselves. Growing your business requires teams of people.
As your business explodes, you will need to outsource certain activities, like financial tasks, administrative tasks, and your marketing, so you have time to work on your core business activities. You will need a board of directors to help you continue on your personal development journey.
Entrepreneurs Outsource For Results
To really scale up your… Continue reading