Your Marketing Mentor

internet marketing

You’ll Kill Your Business Without a Niche Marketing Strategy

Without a targeted niche marketing strategy, your business will be dead in the water. There is so much competition for people’s attention online, offline, everywhere. Everything starts looking the same, so people usually start looking at price as their deciding factor. You don’t want to sell on price. It’s a race you can’t win. Someone will always be lower. You need to provide value. You need to stand out. To do that, position yourself as an expert in a… Continue reading

Guest Blog / Life Saving Writing Skills of an Entrepreneur

As you may know, I haven’t always been an entrepreneur. I came from a marketing and communications background in the corporate world. I used my writing skills mostly to build sales tools, brochures, and websites, things to help sales people sell. Since becoming an internet entrepreneur, I’ve been able to complement what I already know, with copywriting skills I’ve learned specifically for online marketing. The folks at the St. Paul Marketing Team recently asked me to Guest Blog on their… Continue reading

Small Town Entrepreneur Visits The Big City

Vancouver Skyline I love being an Entrepreneur. Having my own business and working from home is incredibly fulfilling. But, every now and then, a girl’s got to get out of the house. So, I took a trip to the Big City. And it cracked open my mind. The Entrepreneur Lives on an Island I live on an island. Vancouver Island. It’s big. I’m not sure of the actual size, but it would take you 7 hours to drive from one… Continue reading

Entrepreneurs Have Teams, Dreams, and a Board of Directors

Although you may work at home, or on your own, Entrepreneurs can’t do it all by themselves. Growing your business requires teams of people. As your business explodes, you will need to outsource certain activities, like financial tasks, administrative tasks, and your marketing, so you have time to work on your core business activities.  You will need a board of directors to help you continue on your personal development journey. Entrepreneurs Outsource For Results To really scale up your… Continue reading