Your Marketing Mentor
Customer Engagement Strategies in a Digital Economy
Customer Engagement Strategies
The new world of digital marketing revolves around customer engagement strategies. This has become more prominent with the growth of social media networks. Social marketing evolved because people started talking ‘with’ their customers instead of ‘to’ their customers.
Social has benefited the customer more because they have a say in what is being ‘pitched’ to them, or how they perceive a brand, or how they want to improve their buying experience.
And then there is… Continue reading
Entrepreneur Perseveres to Win the Prize
To be successful, an Entrepreneur needs to have perseverance. You need to have a drive and desire to succeed despite the odds you might face. An entrepreneur leader continues because you are determined to, not because you are entitled to.
Definition of Perseverance for an Entrepreneur
I took three definitions from different dictionaries, but you can see they are all the same:
1) Steadfastness in doing something despite difficulty or delay in achieving success.
2) Steady persistence in adhering to… Continue reading