Your Marketing Mentor

marketing tips

Chris Brogan Delivers at Social Media Camp in Victoria – Part 2

Chris Brogan Review – Part 2 Yesterday, I wrote about the Chris Brogan speech I heard at the Social Media Camp in Victoria. There was so much information crammed into an hour, I had to make two posts about it. This one focuses on Chris’s latest passion, email marketing. “The best social media app is your inbox.” – Chris Brogan I’ve learned a lot about this lately, so Chris is certainly not having an epiphany, but what he does do… Continue reading

Chris Brogan Delivers at Social Media Camp – Part I

Chris Brogan Speech Review – Pt 1 Last weekend, I attended the 3rd Social Media Camp in Victoria, BC, and was very excited to hear Chris Brogan as the keynote speaker. I’d been warned by others that had heard him speak that he may not deliver what you expect. So, not knowing how things would pan out, I had no expectations, but was pleasantly relieved to hear a very personal and relevant speech for the audience at hand. The room… Continue reading

Crab Fishing Tips to Catch More Customers

Crab Fishing Tips My husband and I have been combing the docks, and asking anybody we meet, for the best crab fishing tips in British Columbia (BC). After going out to set our crab traps for the first time, I saw a direct co-relation to what you need to do to catch more customers in your online business. Last summer we moved to Vancouver Island, off the west coast of Canada. We live across the street from a small marina,… Continue reading

6 Onpage SEO Magic Tricks to Get Page 1 of Google

  Onpage SEO – Science and Magic You can’t just write an article or blog post and just leave it. You’ve got to give it some Google juice. Get it some attention. Prepare your content in a certain way, and you’ll have a better chance of ranking on Google, and other search engines. Google is trying to provide value to their customers, and so should you. Google is looking for value and authority. You may think of their algorithms as… Continue reading

Model Your Leader – Or, How to Guarantee Success

  How to Guarantee Success Online Tony Robbins wrote, “Success leaves clues”. The clues are out there, like big footprints in the snow. Once you know your purpose and where you want to take your business, find a leader and copy their proven success model. Their footprints will be easy to follow once you start looking for them. Modeling a successful leader is the easiest way to achieve online success, or success in any life endeavor. Follow what they do,… Continue reading

How To Create Your Customer Avatar

To be a successful internet entrepreneur, you need to create your customer avatar for each niche you are marketing in. The concept comes from Frank Kern, master marketing ninja. Creating a single character, or avatar, of your prospective audience will help you to write better copy. You will be creating a conversation with an individual person, instead of with a mass audience where your voice will be lost. You can better identify what one person’s fears and frustrations are. Solve… Continue reading