Your Marketing Mentor
How to Stay Safe on Zoom (updated)
written by Bonnie Chomica
Who’s lurking in your Zoom Meeting?
How to Stay Safe on Zoom
If you’re in business, by now you’ve probably heard of Zoom, the video conferencing app that’s taken the COVID-19 world by storm.
But BEWARE!
I’ve been using Zoom as a multi-purpose tool for a couple of years and LOVE IT!
And during our recent isolation period, more businesses are turning to Zoom to help them continue or pivot their offerings.
Even friends and families… Continue reading
Swipe Files Won’t Get You a Jail Term
written by Bonnie Chomica
Swipe Files – No jail time
Swipe Files Won’t Get You a Jail Term
Let’s admit it.
It’s hard to be a creative genius, ALL the time.
Most days, it’s tough to come up with new ideas to create content, or promotional material.
Do you need inspiration to get you started, to nurture your creative juices?
A terrific tool to help stir up those juices is something called a Swipe File.
I am all for marketing… Continue reading
Are You a Spammer? – New Canadian Anti-Spam Legislation
Written by Bonnie Chomica
Do you like receiving email spam? Of course, not. Then make sure you are not sending spam. The new Canadian Anti Spam Legislation is being approved in July of this year, and you’ll want to make sure you comply with the rules, to avoid hefty million dollar fines. I’ve compiled a list of the basic things you need to know and things you can do right away. Here goes.
What is CASL?
The Canadian Anti Spam… Continue reading
Social Media Camp 2013 with Mari, Tyrell and C.C.
Written by Bonnie Chomica
Social Media Camp is not just about Tweeps geeking out. There is definitely some of that, but really, it’s about marketing your business and how to engage your customers – the foundations for building your success.
Social Media Camp 2013 in Victoria, once again had a stellar line up of keynote speakers and workshops. This was my second conference, and I’ve already got the third on my calendar. Social Media Camp 2014 is May 1-3 (you… Continue reading
How to Use Linkedin for Your Business
Written by Bonnie Chomica
Did you put your resume up on Linkedin and forget about it?
Yet, you hope it brings you that dream job, dream client, or fame and fortune? That’s not likely to happen.
Just like any social media platform, you’ve got to work it, Baby.
Here are some reasons why you should revisit Linkedin and some tips on how to make it work better for you and your business.
Reasons to Use Linkedin for Business
On… Continue reading
Customer Engagement Strategies in a Digital Economy
Customer Engagement Strategies
The new world of digital marketing revolves around customer engagement strategies. This has become more prominent with the growth of social media networks. Social marketing evolved because people started talking ‘with’ their customers instead of ‘to’ their customers.
Social has benefited the customer more because they have a say in what is being ‘pitched’ to them, or how they perceive a brand, or how they want to improve their buying experience.
And then there is… Continue reading
Chris Brogan Delivers at Social Media Camp in Victoria – Part 2
Chris Brogan Review – Part 2
Yesterday, I wrote about the Chris Brogan speech I heard at the Social Media Camp in Victoria. There was so much information crammed into an hour, I had to make two posts about it.
This one focuses on Chris’s latest passion, email marketing.
“The best social media app is your inbox.” – Chris Brogan
I’ve learned a lot about this lately, so Chris is certainly not having an epiphany, but what he does do… Continue reading
Crab Fishing Tips to Catch More Customers
Crab Fishing Tips
My husband and I have been combing the docks, and asking anybody we meet, for the best crab fishing tips in British Columbia (BC). After going out to set our crab traps for the first time, I saw a direct co-relation to what you need to do to catch more customers in your online business.
Last summer we moved to Vancouver Island, off the west coast of Canada. We live across the street from a small marina,… Continue reading
Model Your Leader – Or, How to Guarantee Success
How to Guarantee Success Online
Tony Robbins wrote, “Success leaves clues”. The clues are out there, like big footprints in the snow. Once you know your purpose and where you want to take your business, find a leader and copy their proven success model. Their footprints will be easy to follow once you start looking for them.
Modeling a successful leader is the easiest way to achieve online success, or success in any life endeavor. Follow what they do,… Continue reading
Guest Blog / Life Saving Writing Skills of an Entrepreneur
As you may know, I haven’t always been an entrepreneur. I came from a marketing and communications background in the corporate world.
I used my writing skills mostly to build sales tools, brochures, and websites, things to help sales people sell. Since becoming an internet entrepreneur, I’ve been able to complement what I already know, with copywriting skills I’ve learned specifically for online marketing.
The folks at the St. Paul Marketing Team recently asked me to Guest Blog on their… Continue reading