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online marketing

How To Create Your Customer Avatar

To be a successful internet entrepreneur, you need to create your customer avatar for each niche you are marketing in. The concept comes from Frank Kern, master marketing ninja. Creating a single character, or avatar, of your prospective audience will help you to write better copy. You will be creating a conversation with an individual person, instead of with a mass audience where your voice will be lost. You can better identify what one person’s fears and frustrations are. Solve… Continue reading

Small Town Entrepreneur Visits The Big City

Vancouver Skyline I love being an Entrepreneur. Having my own business and working from home is incredibly fulfilling. But, every now and then, a girl’s got to get out of the house. So, I took a trip to the Big City. And it cracked open my mind. The Entrepreneur Lives on an Island I live on an island. Vancouver Island. It’s big. I’m not sure of the actual size, but it would take you 7 hours to drive from one… Continue reading

Entrepreneurs Have Teams, Dreams, and a Board of Directors

Although you may work at home, or on your own, Entrepreneurs can’t do it all by themselves. Growing your business requires teams of people. As your business explodes, you will need to outsource certain activities, like financial tasks, administrative tasks, and your marketing, so you have time to work on your core business activities.  You will need a board of directors to help you continue on your personal development journey. Entrepreneurs Outsource For Results To really scale up your… Continue reading