Your Marketing Mentor

social marketing

The Case for Email vs Social Media

written by Bonnie Chomica The Case for Email vs Social Media Are you tired of posting on social media and not getting any leads? It’s so frustrating trying to keep up with all the changes in order to be effective. And let’s face it, people are getting suspicious about privacy and bot spam and just plain saturation. What if there was a better way to engage and get better results? Email marketing to the rescue! The tried and true platform… Continue reading

Your Very Own Facebook Secret

written by Bonnie Chomica Your Very Own Facebook Secret! Do you feel hesitant sometimes to try certain things on your Facebook Page? You’re not sure what it will do or look like. It all just makes you nervous. Facebook can be fun and interesting, and it can also be intimidating and frustrating. To help you feel more confident to maximize your Facebook Page skills, I have a terrific idea for you. THE SECRET FACEBOOK PAGE Create a new separate Facebook… Continue reading

4 Essential Social Media Resources

Written by Bonnie Chomica Are you overwhelmed by the thousands of social media ‘expert’ websites? How can you find the most valuable and relevant information for you and your business?  On a daily basis, I rely on what I consider to be the four best social media resources. These are my ‘Go-To’ people. I’ve shared them here to help you weed out some of the not-so-great sites. 1. Social Media Examiner  http://www.socialmediaexaminer.com/ Michael Stelzner and his team at Social Media… Continue reading

How to Use Linkedin for Your Business

Written by Bonnie Chomica Did you put your resume up on Linkedin and forget about it? Yet, you hope it brings you that dream job, dream client, or fame and fortune? That’s not likely to happen. Just like any social media platform, you’ve got to work it, Baby. Here are some reasons why you should revisit Linkedin and some tips on how to make it work better for you and your business. Reasons to Use Linkedin for Business On… Continue reading

How To Not Break Your Leg with Social Media

Are you still afraid of social media? You cannot get physically hurt by diving in, so what’s holding you back? Social media can be the most effective way to build your network, your brand, and your business. If you are new to social marketing, don’t panic. Everybody was a rookie once, and nobody broke their leg by trying. The key is to focus on just a couple of platforms or networks, and then expand after you get more familiar with… Continue reading

Customer Engagement Strategies in a Digital Economy

    Customer Engagement Strategies The new world of digital marketing revolves around customer engagement strategies. This has become more prominent with the growth of social media networks. Social marketing evolved because people started talking ‘with’ their customers instead of ‘to’ their customers. Social has benefited the customer more because they have a say in what is being ‘pitched’ to them, or how they perceive a brand, or how they want to improve their buying experience. And then there is… Continue reading

Chris Brogan Delivers at Social Media Camp in Victoria – Part 2

Chris Brogan Review – Part 2 Yesterday, I wrote about the Chris Brogan speech I heard at the Social Media Camp in Victoria. There was so much information crammed into an hour, I had to make two posts about it. This one focuses on Chris’s latest passion, email marketing. “The best social media app is your inbox.” – Chris Brogan I’ve learned a lot about this lately, so Chris is certainly not having an epiphany, but what he does do… Continue reading

Chris Brogan Delivers at Social Media Camp – Part I

Chris Brogan Speech Review – Pt 1 Last weekend, I attended the 3rd Social Media Camp in Victoria, BC, and was very excited to hear Chris Brogan as the keynote speaker. I’d been warned by others that had heard him speak that he may not deliver what you expect. So, not knowing how things would pan out, I had no expectations, but was pleasantly relieved to hear a very personal and relevant speech for the audience at hand. The room… Continue reading