Your Marketing Mentor
Calls to Action – help your reader take next steps
written by Bonnie Chomica
Calls to Action – help your reader take next steps
Do you leave people on your website, blog, or email waiting for more? Are they just hanging there thinking about ‘what do I do now?’
When you present something in front of your audience whether it’s on your website, brochure, email, or any content, that reader will look for the next thing you want them to do. It’s up to you to give them direction on… Continue reading
Goblins, Football, and Pumpkin Pie
written by Bonnie Chomica
Easy Tips for Seasonal Content
Fall and the end of the year can be a hugely busy time for business promotion.
Do you find it hard to think of promotional or content ideas to get your name out there?
The fourth quarter is full of holidays and calendar events that should give you plenty of ideas to be creative, fill your email and social feeds, and bring people closer to a sale.
Here are just a… Continue reading
The Case for Email vs Social Media
written by Bonnie Chomica
The Case for Email vs Social Media
Are you tired of posting on social media and not getting any leads?
It’s so frustrating trying to keep up with all the changes in order to be effective.
And let’s face it, people are getting suspicious about privacy and bot spam and just plain saturation.
What if there was a better way to engage and get better results?
Email marketing to the rescue!
The tried and true platform… Continue reading
Lessons for YOU from Social Media Camp
written by Bonnie Chomica
Social Media Lessons from Camp
I recently spent two days at Social Media Camp and am saturated with information. I thought I’d squeeze my brain and share my notes on Social Media 2.0, Content Planning, and Crisis Management.
I had some fun, too, as you can see from the cartoon image, which was magically created by Mark Siermaczeski of Cruelty-Free Cartoons. I am, by the way, dancing in my organic garden ;)
I selected my notes… Continue reading
7 Great Websites for Royalty-Free Photos
written by Bonnie Chomica
Are you stealing photos for your marketing? You have to be careful not to infringe on copyright when using someone else’s photo, image, or clipart. Don’t just grab something from Google Images, or you could get yourself into a heap of legal trouble.
I’ve compiled the following list of sites where you can find images to use free of charge.
License Agreements
The sites below have varying degrees of ‘rules’. Some have none, so… Continue reading
4 Essential Social Media Resources
Written by Bonnie Chomica
Are you overwhelmed by the thousands of social media ‘expert’ websites? How can you find the most valuable and relevant information for you and your business?
On a daily basis, I rely on what I consider to be the four best social media resources. These are my ‘Go-To’ people. I’ve shared them here to help you weed out some of the not-so-great sites.
1. Social Media Examiner
http://www.socialmediaexaminer.com/
Michael Stelzner and his team at Social Media… Continue reading
How to Use Linkedin for Your Business
Written by Bonnie Chomica
Did you put your resume up on Linkedin and forget about it?
Yet, you hope it brings you that dream job, dream client, or fame and fortune? That’s not likely to happen.
Just like any social media platform, you’ve got to work it, Baby.
Here are some reasons why you should revisit Linkedin and some tips on how to make it work better for you and your business.
Reasons to Use Linkedin for Business
On… Continue reading
How To Not Break Your Leg with Social Media
Are you still afraid of social media? You cannot get physically hurt by diving in, so what’s holding you back? Social media can be the most effective way to build your network, your brand, and your business.
If you are new to social marketing, don’t panic. Everybody was a rookie once, and nobody broke their leg by trying. The key is to focus on just a couple of platforms or networks, and then expand after you get more familiar with… Continue reading
Customer Engagement Strategies in a Digital Economy
Customer Engagement Strategies
The new world of digital marketing revolves around customer engagement strategies. This has become more prominent with the growth of social media networks. Social marketing evolved because people started talking ‘with’ their customers instead of ‘to’ their customers.
Social has benefited the customer more because they have a say in what is being ‘pitched’ to them, or how they perceive a brand, or how they want to improve their buying experience.
And then there is… Continue reading
Chris Brogan Delivers at Social Media Camp in Victoria – Part 2
Chris Brogan Review – Part 2
Yesterday, I wrote about the Chris Brogan speech I heard at the Social Media Camp in Victoria. There was so much information crammed into an hour, I had to make two posts about it.
This one focuses on Chris’s latest passion, email marketing.
“The best social media app is your inbox.” – Chris Brogan
I’ve learned a lot about this lately, so Chris is certainly not having an epiphany, but what he does do… Continue reading